Yelp joins 15 p.c of Pledge to extend illustration for black-owned firms

© Reuters. The company logo for Yelp! is displayed on a screen on the floor of the NYSE

LISBON (Reuters) – Crowdsourced Business Review website Howl (N 🙂 committed Monday to the Fifteen Percent Pledge, a US campaign for retailers and businesses to increase representation of black-owned companies to 15%, the statement said in a statement.

Yelp is the sixth major company to join Pledge, founded in May by Brooklyn-based creative director Aurora James, after beauty retailer Sephora, furniture brand West Elm, cannabis retailer Med Men, online designer rental company Rent The Runway and Vogue Magazine.

The company announced that by Q1 2021, 15% of the community events it hosts would include black-owned companies and that black-owned companies would make up 15% of the vendors its team worked with for in-house events.

It is also planned that 15% of Instagram content will have black-owned companies and 15% of lists will focus on and include them.

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