If working for someone else doesn't make you as happy as you expected it to be, it may be time to end your 9-5 situation and start your own business.
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The opinions expressed by the entrepreneur's contributors are their own.
The following excerpt is from Kanika Tolver's book Career Rehab. Buy it now on Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% in this book if you use code CAREER2021 by 04/17/21.
There is nothing more daunting than going to a job you hate every day knowing you have a dream or a business that you cannot give your full attention to. If this sounds like you, dropping your career off might be the best move you have ever taken. However, I think it is important to gradually move into a full-time entrepreneurship and make the dream come true while you are still at work. As you rehabilitate on your career rehab journey, you can rehabilitate your business as you develop your business idea.
When rehabilitating your business, develop a solid product or service by going through the following four phases, just like you would for a career rehab process:
Related topics: Smart tips for setting the pace of your new job
Design (idea). Create or define your business idea. Identify whether you want to sell products or services. Build (branding). Mark your company with a logo, company name, slogan or tagline. Create descriptions for your company's products or services. Test (marketing). Identify your customers or customers and use online marketing tools such as a website, social networks, paid advertising, and email subscription technologies to reach current and potential customers. When you start your business, provide packages, online specials, and incentives for new or returning customers.
Your drafting (brainstorming) phase always happens in the background as you are likely thinking about how to start your new business as you prepare to transition from your job. However, the other three phases may need some clarification. So let's cover some of the issues you might face as a brand, test your new business, and get started.
Highlight your business idea
For most new business owners, branding is the hardest part of starting a business. You may have an idea of what your logo should look like and what your company name should be. However, it can be a long and difficult process to bring this vision to light.
About five years ago, I came across the online tools and legal services listed below that have really helped me brand and legally protect my career coaching business and my digital technology business. Personally, I have used the following for logo design, website design, flyers, business registration, and business tax ID registration:
Fiverr. The cheapest online freelance platform that connects you with logo designers, website designers, writers, book cover designers, mobile app developers, etc. Another online freelance platform that connects clients with designers, where you submit design requests for your project and multiple graphic designers compete for your business, LegalZoom. A great legal technology company to help you with registering your business, business tax ID, patents, trademarks, copyrights, etc. Trademark. Another online legal resource where you can find lawyers to help you register your trademarks and patents.
See Also: Build Your Street Cred To Get The Salary You Deserve
Market your product or service
Once you've created your business logo and website, you're ready to start marketing your product or service. However, before you just go ahead and start selling your business, the best way to sit down and plan a marketing strategy, just as you developed a job search strategy for yourself, and figure out where your prospects are, either online or in person.
There are many free marketing tools that you can use to implement your business marketing strategy. Below are ten free marketing tools I've used over the past decade:
Hootsuite. Offers a limited free plan that allows you to manage up to three social media profiles. You can schedule up to 30 social media posts to market your products and services. Social media business pages. You can create a free business social media profile on LinkedIn, Facebook, Twitter, YouTube, and Instagram to promote your business. Free email marketing tool for your website that collects email addresses for an online database that you can use to market newsletters and advertisements to your customers. Google Analytics. Google's web analytics tool can track visitors to your website from all states, countries, mobile devices and internet browsers. This way you can assess where your customers are anywhere in the world. WordPress. A content management system that offers free themes that you can use to create a website or blog for your business. Yoast SEO plugin. A complement to WordPress websites and blogs that support organic search rankings on Google, Yahoo! and Bing.Canva. Free graphic editing software that can be used to create images for your social media posts, blog content, and websites. A free service through the Bing search engine that allows you to list your business online. Google Search Console. A resource that can be used to submit your website to the Google search engine. The service improves your SEO and identifies errors that could potentially affect your Google rankings. A free website where you can list your products for sale and market your business services in your city / state, depending on your location.
Sell your product or service
As you are preparing to divorce your job and marry your dream, it is important that you start by setting metrics and goals for the sales performance of your products and services. While you are still working, try to project your monthly income based on sales. You need to develop a sales strategy that fits your products and services. Try these ten ways to sell your product or service:
Create an online shop on your company website. Sell your products using Shopify, a popular e-commerce platform. Create a merchant account on Amazon to market your products. Sell your products using a mobile application specially designed for your company. Build a recommendation-based application system to sell your services to new and existing customers. Conduct live webinars and video seminars and sell your services on YouTube, Facebook Live and Instagram IGTV. Forge alliances with other popular business owners and online influencers and get them to share your products and services Sell your expertise by promoting your products and services in lectures. Sell your expertise by appearing on popular podcast shows. Become a conference and event provider so you can sell your products and services to attendees.
Related: How to Manipulate the Room Like a Network Hustler
Build your business while you work
If you find yourself in a bad career situation or if you feel like you are ready to divorce your job in order to marry your dream, it is worth considering what new skills you can acquire at work that will benefit your company . What training could make your company pay for what will benefit your branding and marketing strategy? You need to wear your hustler hat all the time and think strategically as your job and business can benefit from your professional development. Try these tips to grow your business while you still have a day job:
Work for a company that sells products or services that are similar to your business idea. Ask your job to send you on training courses that will help you better brand, market, and sell your products and services. Build your business’s online following by leveraging your existing professional network on Facebook, LinkedIn, Twitter, Instagram, etc. Read related books, blogs and articles daily that will help your business grow. Listen to business podcasts where other entrepreneurs share their stories of setbacks, failures, and successes. Local business meetings and conferences where you can learn about the pros and cons of selling your products and services in your area. Learn how to finance your business through loans, angel investors, and grants. Build your team by identifying professionals in your network that could help your business grow.
As you practice these steps to grow and scale, remember that your ultimate goal is to transform your brand into a business.
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