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Why this social media app would be the subsequent large factor

Here are three ways the new social audio media app is impacting you, your business, and society at large through transparency and education.

18, 2021

4 min read

The opinions expressed by the entrepreneur's contributors are their own.

As entrepreneurs, we are naturally knowledge seekers and networkers. When Twitter launched, we took the opportunity to hear thoughts from mentors and have real-time conversations. As podcasts gained momentum, we had the opportunity to hear advice and learn more about the backgrounds of inspiring entrepreneurs.

Now clubhouse has entered the scene. For those who aren't familiar, Clubhouse is an audio-based social network that is (as of now) only invited to iPhone users. This new social network has combined the best parts of the old school talk radio and podcasts, bringing transparent peer-to-peer conversations to the corporate world. And it couldn't have come at a better time.

Related: How to Get Invited to the Clubhouse

After a year of public calls for more transparent media, Clubhouse has found its niche as a solution to ultimately help democratize mainstream media. The conversations that take place are transparent, talkative, knowledgeable and inspiring. This makes it the perfect platform for us knowledge seekers to actively participate.

What does this mean for you personally as a business owner and your conversations in society as a whole? Let's sum it up.

Personal impact

I've always said that the most successful entrepreneurs naturally look for ways to grow personally and be our best selves for our teams, clients, and clients. The clubhouse has given us the opportunity to take a look behind the scenes and follow these growth-driven discussions in a much more organic and less demanding way than ever before with written content, radio or even podcasts.

Now we can overhear real-time conversations with people who inspire us while taking a break from the exhaustive news cycle through traditional media. We can discuss ideas again and learn from each other. We take an inside look at the thought processes of thousands of experts – something we've never heard live in the past except for a brief radio interview. Not only can we personally draw on their advice and thoughts, but these conversations can also help us formulate ideas on how we can also be better business owners.

Related: 10 Worthwhile Books Written By Homemade Billionaires

Business impact

While the conversations in the clubhouse are helpful for our personal growth, it's also a great place to do business. Like-minded people are on the platform at all times. The app now gives us the opportunity to network, exchange specialist knowledge, combine knowledge, exchange ideas and much more. Some of the best business ideas come from someone else's spitting thoughts or discussion – Clubhouse now gives us the ability to do it in real time.

Related: How Clubhouse Creates Unparalleled Opportunity and Access

Not only does it give us the opportunity to brainstorm ideas, but it also provides an opportunity to learn more about a topic that is essential to a company that is not a current area of ​​expertise. For example, if you have a technical background, accounting or marketing might not be a skill that you are particularly knowledgeable about. If you listen to a room that specializes in a certain subject area (e.g. Accounting.Club) it will be easier to learn it down to the basics and have a basic knowledge in the future. It's almost like learning a new language – the clubhouse provides a real, uncontrolled space to immerse yourself in the industry you would like to integrate into.

Social impact

As a society, we long for a sense of unity, transparency and privacy. We saw that Facebook's disenchantment has resulted in privacy concerns and content from unverified sources continuing to linger on the platform. The clubhouse gives us all the opportunity to connect with like-minded people who have a wide range of interests. Although we all still feel the effects of isolation, churches now have more opportunities to connect safely.

The clubhouse also gives people another way to multitask. The main benefit of podcasts and audiobooks read by our favorite business owners is that we can take advantage of the opportunity to multitask in the home or office.

The platform currently has two million users and is valued at around $ 1 billion. It is evident from Clubhouse's rapid growth that this social audio platform meets a critical need that business owners had to meet. At our core, we want to use our knowledge and experience to build a community, educate ourselves and develop a product or service. The clubhouse is now a key player that we all need to keep our eyes (and ears) on.


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