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The following excerpt is from Glenn Llopi's book The Innovation Mentality. Buy it now on Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% in this book if you use code LEAD2021 by 4/10/21.
The six characteristics of the innovation mentality are like many great ideas: deceptively simple. That's the point: they awaken you to new possibilities and possibilities through the simplest language that can be applied to all aspects of leadership.
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For example, the most popular article I ever wrote for Forbes.com was about the 15 things executives must automatically do every day to be successful in the workplace. These 15 things ultimately enable executives to add value to their company's brand while minimizing their operational risk profile. They enable talent, culture and results:
Make others feel confident about speaking. Make decisions. Communicate expectations. Invite people to think. Be accountable to others. Lead by example. Measure and reward performance. Provide continuous feedback Avoid procrastination. Have positive energy and attitude. Be a great teacher. Invest in relationships. Really enjoy responsibility.
Millions of people read, responded, and shared this post. Why? Certainly not because the list is so groundbreaking. Do these 15 things sound new, not intuitive, or complex? Of course not. Like the six characteristics, they are easy to say and clear in their direction, how we connect with, market, influence and influence all people. We cannot do these things most effectively and consistently if we cannot maximize the potential of everything that touches / affects our leadership. How is this possible in an execution oriented environment? I'm going to tell you a little secret that might help: Each of these 15 things is based on and related to the six characteristics of the innovation mentality, such as the following:
Measure and reward performance: See opportunities in everything (characteristic no. 1). Asking questions and seeking advice: anticipating the unexpected (characteristic no.2). Assign and Use Talents Properly: Unleash Your Passionate Occupations (Feature # 3). Invest in Relationships: Live with Entrepreneurship (Trait # 4). Provide Continuous Feedback: Work with a Generous Purpose (Feature # 5). Lead by Example: Leave a Legacy (Feature # 6).
It is important to realize that this connection to the six traits extends to the work that most organizations aspire to on a daily basis, such as: B. Serving customers (anticipating the unexpected and working with a generous purpose) or striving for excellence (living with an entrepreneurial spirit). That is the common sense behind the six characteristics. They apply and are adaptable to all aspects of business and leadership, and are easy to grasp and easy to remember.
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Now go through each feature again and ask yourself:
How do you live each characteristic in your work? How can each trait drive innovation and initiative in your company? How can each trait contribute to the success and improvement of others? How do others experience each trait in your leadership in the workplace?
For example, consider six branding strategies (shown below) that most chief marketing officers (CMOs) fail to implement in order to follow the rapidly evolving ground rules of branding that challenge brands to think differently. You can clearly see how they match the six characteristics of the innovation mentality:
1. See consumer engagement that others don't. Stop doing what everyone else is doing and be creative with how your brand engages with consumers.
2. Establish an identity that is easy to assign. Consumers want brands to be aware of their identity – uncomplicated and at the same time proactive.
3. Have a lifestyle platform that inspires people and conveys hope. A holistic approach to branding that gives hope to people will accelerate your ability to win consumer trust and loyalty.
4. Show continuous innovation with flawless timing and flawless execution. Consumers want to know you're ready when they are. That means your timing has to match the requirements perfectly.
5. Foster the real spirit of giving. The spirit of giving must be a central part of the DNA of any brand. Make it a goal to show your gratitude to the people and communities your brand serves.
6. Serve Others to Make a Legacy. What experiences and / or product associations would you like to leave behind for your brand, and what will your audience remember most about how this has affected their business or lifestyle?
For the past 25 years, I've found that I can apply the six traits to any job or market opportunity. In this case, CMOs learn the six traits through these branding strategies. Each is equally important and builds on the other to create and sustain the ultimate customer experience. They force CMOs to be accountable for their needs and take responsibility for maintaining the dynamics of relationships. How to Build a Power Brand for the 21st Century Consumer.
But if these six characteristics are easy to say and grasp for an industry leader, they are certainly not that easy to grasp, let alone operationalize. This requires the creation of new systems and approaches. Which sums up the feedback I've received from CMOs and marketers on this list pretty well: CMOs are "naive to other marketing methods" for ROI; "Most brands are not structured for that!"; or "CMOs are only familiar with strategies that they have used in the past."
Answers like these are why I anchor changes to this scale to something simple: the six characteristics. And remember, I am not saying that everyone is lacking all of these qualities, nor does they need them every day. They simply lack attentive and balanced competence in all of them. Only with this balance can they provide the appropriate when needed.
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Think of the properties as an advanced but interactive ecosystem, like essential ingredients in your kitchen pantry for the recipes you know by heart. Not every recipe calls for every ingredient, so you won't use every ingredient every day, but over the course of a week, month, or year, you will need all of the ingredients to create the best dishes for your family. These skills are ingredients for your workplace and market families. One feature can be used to solve a particular problem, but providing a second feature to aid in the solution elevates and takes it to an entirely different level. Not all properties need to be applied at any given time, but knowing that they are available to us we understand how much power there is in that knowledge – and when we master the properties, our knowledge is converted into wisdom. It then becomes our wisdom that guides our thinking, our way of thinking, and our general attitude.
For example, look back at the list of 15 things executives must automatically do every day in order to be successful in the workplace. Number five is "being accountable to others," which depends heavily on passionate pursuits (characteristic three: believe not only in yourself but also in those to whom you are responsible), but to make accountability even stronger it takes one Generous purpose (trait) Fifth, caring and having the backs of others).
The important point is that leaders and companies need to understand the need for a balance of competency. Over time, executives need to master the fundamentals of the six traits so that they can understand, drive, and implement the innovation mentality in their companies and the people who work there – in order to instinctively apply it and get into and out of each trait move to achieve mastery you. It is of no use if you have a management team of, for example, seven people in the C-Suite, but only one thinks with the innovation mentality and the rest only masters some of the skills and qualities. This C-suite has to think together like any other operational department or department.
Because of this, there are leadership identity crises. Team members need to complement each other to celebrate individuality, freedom of expression, and collaboration. The leaders who have a balance must take responsibility for moving others in their organizations to change in order to move forward. The sustainability of the six traits is a product of shared beliefs and values and a culture, the impact and influence of which grows stronger over time. In fact, these six characteristics give leaders the foundation of success and importance.
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