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WhatsApp will strive once more to persuade you to conform to the brand new privateness coverage

This time, WhatsApp will put a banner in its app to explain that the new privacy policy will not affect private chats with friends and family.

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19, 2021

3 min read

This story originally appeared on PCMag

WhatsApp is preparing to re-convince users to agree to the updated privacy policy after the first attempt resulted in people being put off.

Facebook's own app will add a banner in WhatsApp over the next two weeks, emphasizing that WhatsApp's end-to-end encryption will remain for your chats with friends and family. According to Will Cathcart, the head of WhatsApp, the privacy of your personal conversations will therefore not change at all.

Related Topics: How To Prevent Your WhatsApp Account From Being Stolen

"The most important thing is that WhatsApp can not read your personal messages and we can not hear your personal calls," he said in a video on Thursday.

We're doing more to explain how WhatsApp continues to protect people's privacy and I wanted to share our plans here first.

– Will Cathcart (@wcathcart) February 18, 2021

The app's last attempt to convince users to accept an updated privacy policy failed horribly. The wording used by WhatsApp to convey the implied changes had no choice but to share their details with parent company Facebook or their account would be closed.

Facebook's recording of the misuse of people's personal information was not helpful. As a result, some users flocked to competing messaging apps like Signal and Telegram. The controversy was so bad that WhatsApp put the brakes on the adoption of the privacy policy, which was originally scheduled to go into effect on February 8th.

This time WhatsApp will try to better explain why the privacy policy doesn't mean any changes to users' personal chats. However, this policy allows Facebook to manage the chats you have with a business on WhatsApp. The social network hopes to monetize this access by helping companies process their chats with customers and potentially gain commercial insights from them.

This probably leads to a loophole in the end-to-end encryption of the system. However, WhatsApp suggests that your chats with a company like a retailer or an airline aren't exactly private anyway. "Regardless of whether you communicate with a company by phone, email or WhatsApp, they can see what you say and may use this information for their own marketing purposes, including advertising on Facebook," the company explains in an FAQ on the updated Privacy Policy.

At the same time, users can specify that they never want to communicate with a company via the app. “You are in control. It's up to you whether or not to share your number with a company and you can always block a company, ”adds the FAQ.

However, the controversy centers around the lack of trust in Facebook and possibly tech companies in general. Therefore, WhatsApp's assurances may not be enough to convince some users.

WhatsApp has not specified a deadline by which users must agree to the updated privacy policy. However, in a blog post on Thursday, the messaging app said, "At some point, we'll remind people to review and accept these updates to keep using WhatsApp."

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