Over the past two decades, the rise of the infopreneur has been exponential. Infopreneurship is a valuable way to earn passive income for anyone who is well versed in an area. The best part is that anyone can be an infopreneur – although this doesn't happen overnight. It could be the perfect side business for you.
What is an Infopreneur?
In short, an infopreneur is an entrepreneur who specializes in selling and disseminating information and expertise. Once experts from different niches realized they could create "information products" and sell their knowledge online, infopreneurship took the internet by storm.
Infopreneur pioneers like Tony Robbins and Amy Porterfield paved the way for a generation of aspiring entrepreneurs in the information age. Robbins and Porterfield are just two examples of infopreneurs leveraging the desires of people in their respective niches – self-improvement and online marketing. While it may take immense dedication to become an authority in your niche, being a respected expert pays off in the long run.
When you work towards becoming a thought leader, you are set for long-term financial success, but it doesn't happen overnight. Creating your own website, online course, podcast, e-book or YouTube channel has never been easier, but these things still take time.
5 reasons why it pays to be an infopreneur
Infopreneurship is one of the fastest ways to use your expertise to reach large numbers of people on the internet. First of all, you need to choose how you want to provide valuable free information. Next, you need to build a loyal audience and plan how you will ultimately bill users for access to premium content. Being an infopreneur can be very rewarding – take a look at some of the benefits:
1) You add real value to people's lives
Regardless of your area of expertise, there is a chance that you will ultimately help others. This is a win-win as you will make extra money while enjoying the satisfaction of helping someone improve in an area of their life.
2) You have more flexibility in working for yourself
Infopreneurship can be the perfect sideline. You can do it as a part-time gig if you have a full-time job, go to graduate school, or take responsibility for the parents. This flexibility and the low use of infopreneurship give you the opportunity to achieve a work-life balance. It qualifies you to be an infopreneur because you use your knowledge to create wealth and ensure your own economic security.
3) You are not under as much pressure as other entrepreneurs
Selling information online requires a low initial investment and usually starts as a sole proprietorship. Traditional entrepreneurship usually involves hiring at least one assistant, and there is a lot of pressure when it comes to selling time-based services or physical products. In the meantime, a resourceful infopreneur can outsource tasks as needed.
4) You can strategically optimize your workload
You have to go through the hassle of doing the work in advance to create your information products, set everything up, and market it. Once that's done, you can take advantage of it without having to worry about tedious tasks. This creates a feeling of freedom and allows creativity in your work.
5) You control how you scale the business
When you know your numbers, as an infopreneur you can usually quickly scale your business. Once you fully understand your target market, know how to reach them and how to present your material the way you like it, you can scale. We live in the economy with the utmost attention and in the information age, so that the demand for your knowledge already exists.
Check out our visual guide for more tips on getting started in the role of infopreneur to give both your bank account and professional reputation a boost.
The concept of an infopreneur is not new, but it is definitely more common than it was 10 years ago. The recent surge in popularity is likely related to the fact that more people than ever before are working from home and freelancing.
As an infopreneur, you can be your own boss without hiring staff, investing in office space or equipment, or worrying about other risky financial investments. If you're looking for a way to keep your budget in check, becoming an infopreneur might be the right move.
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