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What do Frida Kahlo and Oprah Winfrey have in frequent with profitable ladies?

26, 2021

5 min read

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

The opinions expressed by the entrepreneur's contributors are their own.

Mexican painter Frida Kahlo, whose paintings are sold for millions of dollars at auctions around the world; Writer JK Rowling, author of Harry Potter; Oprah Winfrey, personality and media mogul in the United States; Malala Youssef, a women's rights activist and 2014 Nobel Peace Prize laureate, have one thing in common: They are all resilient women who have managed to positively change their lives in the face of adversity.

Resilience, that spirit that keeps us afloat day in and day out and enables us to overcome the challenges life faces, is the weapon women entrepreneurs carry today when we face all kinds of challenges like losing jobs, fear and anxiety before us cope relatives will contract COVID-19. The Argentine neuroscientist Facundo Manes calls the "other pandemic".

The data from the International Labor Organization (ILO) are overwhelming. The economic crisis caused by the coronavirus pandemic left 13.1 million women in Latin America and the Caribbean unemployed. Many companies closed their doors, especially companies that provide services and that employ nearly 50% of the female workforce.

2020 was a complicated year for everyone, and especially for working women. Prior to the pandemic, there had been progress on worker equality issues. Though shy, a positive change began to be felt for women. But COVID-19 came and gender inequality became particularly apparent in Latin America and the Caribbean to test the existing fragility in the social fabric.

A World Bank study found that women, traditionally responsible for caring for children and the elderly, are also responsible for caring for the sick during the epidemic. Some of us had to take on multiple tasks as schools closed and quarantines expanded. Many others reduced their working hours or reduced their home and decided to leave the labor market.

The Economic Commission for Latin America and the Caribbean (ECLAC) reported that the pandemic caused a setback of more than a decade in the participation of women in the region. In 2018, 52% of women participated in the labor market in the region, compared to 77% of men. In 2020 there was a decrease of 6 percentage points. Only 46% of women worked compared to 69% of men.

What did we women do in this scenario? Customize and adopt. Be resilient and look for opportunities in the face of the new reality we had to live. Even in the most complicated scenarios, female entrepreneurship is a driving force behind us. And even more so for us Latina women that we never take no for an answer.

What have we women done in the face of this pandemic? Customize and apply / Image:

According to the Global Entrepreneurship Monitor (GEM), Latin America is the region with the highest proportion of female entrepreneurship in the world. In Mexico these days, we met the "Nenis", women who became famous for offering ingenuity, products and services through social networks: from cakes to designer jewelry to ready-made clothing. And when the term first came up as a mockery of her, the word "neni", derived from a girl, was very soon a source of pride for mothers, daughters, friends and sisters whom they were encouraged to do during the pandemic.

The Mastercard Index of Women Entrepreneurs (MIWE) is an annual report that reveals the pros and cons of businesses run by women in 58 economies around the world. In this edition, MIWE data shows how many women are looking for their entrepreneurial path: 42% of them have relocated their business models to the online universe this year, while 37% are developing new companies that respond to the needs of the place and the world Moment, and 34% identified new business opportunities during the pandemic.

The same study shows that in the Latin America region, Colombia is the best country to be an entrepreneur as it shows high movement driven by needs and an abundant representation of female business leaders. This is followed by Chile, Argentina, Brazil, Mexico, Uruguay, Costa Rica, Peru and Ecuador.

More information: Free Google courses for women entrepreneurs: All dates here

A Japanese proverb says, "If you fall 7 times, you stand 8". And that is the spirit that moves entrepreneurs, leaders of their own destiny, role models and role models for daughters, nieces, relatives, friends and neighbors, who inspire us and who show us with their daily actions that the goals can be achieved with constant work . and to have clarity in their goals that giving up is not an option and that if we fail once we will try three more times.

Let's celebrate the courage of these women who dare to create new opportunities for everyone with resilience and creativity.

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