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FRANKFURT (Reuters) – Volkswagen (DE 🙂 plans to make the British luxury car manufacturer Bentley a subsidiary of its Audi division in order to achieve economies of scale among its top brands, reported the German specialist magazine Automobilwoche.
Bentley, which will initially be looked after by the head of VW's Porsche business, Oliver Blume, will be part of Audi from next year, where the CEO of the VW Group, Herbert Diess, sees more potential, according to the Automobilwoche.
The synergies could include the use of Audi technology for a new Bentley SUV.
Volkswagen, which refused to comment on the report, is examining the future of its high-performance brands Lamborghini, Bugatti and Ducati as part of a broader drive for greater economies of scale in moving to mass production of electric cars.
Sources familiar with the matter told Reuters this month that Volkswagen was working on plans to prepare Lamborghini for a public listing.
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