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TikTok launches warning label to fight pretend information

The videos will notify the user if the content is misleading or not verified before sharing.

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February
4, 2021

2 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The short video application TikTok joins other social networks like Twitter to support the fight fake news . Starting this week, the Chinese-owned company will be posting warnings on videos that it may contain "Misinformation" and ask users not to share this content.

This tool will be rolled out for the first time in the US and Canada, and the rest of the world, later this month. According to one statement, the platform is already eliminating videos that contain "disinformation" about COVID-19, but will from now on expand to include topics such as QAnon-related topics.

How does the TikTok tag work?

Initially, the user will see a banner on the video when the video has been reviewed, but it cannot be fully validated.

The creator of the video will also be informed that their video has been marked as "Unverified Content".

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If the user tries to share this video, they will see an informational message reminding them that it is content that is marked "Not Verified". This additional step was added so that the user can pause and choose their next step, either "Cancel" or "Share Anyway".

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"TikTok loves that its community's creativity encourages people to share TikTok videos with others who may enjoy them – on and off the platform – but this feature was designed to help users become aware of that What They Share Viewers have reduced the rate of videos being shared by 24%, while the "likes" for such videos have decreased by 7%, "the company said in the statement.

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