The Vice President of Bosch eBike explains how car manufacturers are reducing their carbon footprint in surprisingly new ways.
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While the pandemic has shrunk because of the pandemic, the opposite is the case with electric bike manufacturers, who have seen explosive international growth over the past year.
According to a new survey commissioned by CarShield on how different seasons play a role in commuting their car hacks: During the summer, drivers take extreme measures to avoid a stuffy limo. 46% of respondents said they would rather "shave their heads" than sit in a hot car.
Although eBikes have become a coveted commodity across the country, the boom in Europe began almost a decade ago. Car and motorcycle manufacturers were likely aware of the category growth before the pandemic. Why are companies like Harley-Davidson participating in the campaign now?
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Mobility and environmental responsibility
According to Bike Europe, eBikes are forecast to grow from 3.7 million sales in 2019 to 17 million in 2030, with sales increasing by 23% in 2020.
Aside from the obvious financial motives for automotive brands to capitalize on this trend, this move is wise, as social distancing has increased awareness of how eBikes improve daily life while offsetting their carbon footprint. What if people keep commuting less, looking for COVID-safe alternatives to public transport and feeling more responsible for a sustainable lifestyle? It is clear that this trend will be a preferred mobility solution.
While the car manufacturers have been involved in adventure and freedom of exploration for a long time, eBikes get right to the point. eBikes offer space for a variety of outdoor activities that riders of all ages can also take part in.
Preservation of the brand relevance compared to the city regulations
With more and more urban areas banning internal combustion engines, automakers are in a difficult position.
Fewer burned vehicles on the road also mean less brand visibility. However, personal modes of transport like eBikes and scooters are gaining momentum as they offer a solution to the various infrastructure problems cities face.
By using these new mobility tools as an additional means of marketing their brand, OEMs can stay relevant in a changing landscape. They can also serve as an additional transportation solution for long-distance commuters who might travel to the outskirts by vehicle but need options for the last few miles to avoid congested public transport. Knowing that drivers tend to be brand loyal is a win.
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Auto and Moto OEMS are actually doing something wonderful for the existing eBike manufacturers by helping to improve the perception that eBikes are a viable means of transportation for those who may not be quite ready to take the plunge.
They have the power to reach new audiences through their extensive marketing funnels and grab the attention of brand loyalists and general auto enthusiasts, many of whom do not even own a standard bicycle. For example, when a company like Harley makes an eBike, it sells it to a very segmented part of the market. Motorcyclists are already very well trained drivers and already know how to handle a vehicle like ours, which is not the case with most e-drivers. Harley owners are also passionate fans of the brand, so their new eBike can inspire a whole new group of enthusiasts.
We don't know exactly what the future will look like, but I assume that many popular automobile and motorcycle manufacturers will soon be introducing eBikes. And with more of them on the road, cities will be encouraged to create safer cycling conditions, which in turn will encourage adoption and lead to a more sustainable future. Garrett Nelson, senior equity analyst at CFRA Research, told CNBC, "The playing field is wide open."
Related: 5 Ways To Turn Your Business Into A Sustainable One