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As an entrepreneur, you know the power of Google. More than a brand or a search engine, it's a verb and everyone's new favorite dictionary, encyclopedia, and world exploration tool. It defines the way many people see and see the world just because it's the answer to every question. The tricky part is that few know how to leverage the power of Google to drive consistent sales for their business.
If you want to attract an audience with committed and curious minds to your company, you've come to the right place. Many SEO professionals will create the illusion that blogging and SEO are a complicated and arrogant subject to understand. And while tactically there are many facets and moving parts, from a high-level perspective it is relatively easy to create content that generates consistent sales.
Here are three foolproof tactics that can help you generate consistent and predictable revenue from your business blog:
Write great content that is rich in the words and information that others are looking for
Use other blogs and publications to share information linking to your website
Structure your content so that it is classified for snippets
These three tactics will help you rank higher on Google, build sales for your business, and build your email list for future sales and promotions. However, first let's demystify Search Engine Optimization and the things that are required to wonderfully optimize Google's algorithm.
Related: 5 Ways To Grow Your Business Through Blogging
"Search engine optimization is about helping search engines understand and present content." according to the Google webmaster's blog. So it is very important to understand what you want to see from your website in order to rank it.
Google's premise and business model is to provide answers. Google is now big enough to conduct a wide range of technological explorations as well. However, its core principle and use has always been to generate the best answer the internet can offer to the person searching. in no time. As the internet has grown, changed, and evolved, Google has had to keep pace with data storage, algorithmic manipulation, and other aspects that threaten the effectiveness of its original use.
Related Topics: Online Content Monetization 101: How To Make Money From Content
To this end, the crawling mechanisms (the way they understand what your website represents) are constantly evolving and updated to learn more and more about your website. Some websites come and go in the SERP (search engine results page) or where your content is displayed, but some hold their rankings for years …
What's the difference between them? The one who went overnight is using the blackhat tactic, or in other words the tactic that Google has identified as fake and manipulative and therefore violates the Terms of Service. Others use this tactic and create value for their consumers through education.
Let's take a look at these three foolproof ways to generate revenue from your business blog.
1. Write great content that is rich in the words and information others are looking for
Writing great content is always the best way to rate your content. When an article jumps up but isn't well drafted, Google picks it up and doesn't pay much attention to it after people go to the page and search for more information. This should be a fundamental game in your business, educate your consumer …
The power of Google lies in the curiosity of its users. What are the deep questions your consumer wants to know the answers to? How can you tactically present this information to make changes in your life?
Many great entrepreneurs talk about the know-like trust factor. Someone has to know and trust you in order for a transaction to take place. Blogs and other forms of educational content are great ways to accomplish all three of these goals. If they can blog to your website, find valuable information, and act on something to change their situation, then they will not only like you but deliver you with confidence in what you say you do.
Related: 5 Ways To Discover The Most Pressing Questions From Your Blog Readership
You are now prepared and ready to be sold to… capture your contact information and you will likely have a lifetime customer after switching from your list to a paying customer and moving up your value ladder / repeating the customer cycle. Use these blogs to keep your list of great information and use your list to collect valuable market research and understand which blogs to write.
2. Use other blogs and publications to share information linking to your website
Part of the romance of the algorithm is to demonstrate domain authority.
What is domain authority? The credibility of your website depends on how many keywords you rank for, how many websites refer to yours and the quality of those websites. Search engines want to see that not only are you informative, but that others believe you are credible. You build credibility on the internet by getting the support of other websites. If they're in your niche, they're especially good for your website.
Another piece of advice when it comes to demonstrating expertise and educating your audience is to find other publications looking for expert opinion or advice. There are websites out there that are designed to help reports get information for their articles. As you add information relevant to your niche, you will likely not only get more traffic to your website and build your list. You also build your domain authority.
Use other blogs and publications to not only provide more valuable information and information to your audience, but also take advantage of the increasing domain authority to rank higher on the SERP (Search Engine Results Page).
3. Structure your content so that it is classified for snippets
When you publish your blogs, you want to make sure that Google can crawl your website and understand exactly what your blog is about. If you do this perfectly, also known as Onsite SEO, it can rank higher and faster by Google as it saves you time and effort while crawling.
Another form of on-site search engine optimization is to structure your blog so that it ranks for a large snippet. Snippets are a relatively new part of Google that displays part of your blog or website right on the main SERP. A New and Interesting Twist According to Google's standard formula, but in an ever-accelerating social landscape, it is only natural to divide the data and allow it to be transmitted faster.
Creating your blogs so that Google can crawl is important to preserving these sought-after spots. Be clear, concise, and answer the question you want to rank for others and Google to understand.
It is unclear what the distant future of Google and other search engines will be in terms of UI / UX, but it is clear that it will continue to provide answers to its users, and its goal will be to do so as efficiently and effectively as possible to do. According to Internetlivestats.com, there are an average of 3.5 billion searches a day. Taking advantage of the opportunities that the internet offers and harnessing your consumer's curiosity is always one of the greatest returns you can get on your business.
The best form of marketing is education. Use this tactic to make sure your blog is ranking, generating traffic, and increasing sales for your business.