7 min read
The opinions expressed by the entrepreneur's contributors are their own.
I recently met with a leading global strategist, Ingrid Arna, to discuss the current business climate and building an online business empire from home. Ingrid shared with me her top strategies that I had found
insightful and valuable. The following are Ingrid's words for building an online business:
Start your online business now
Going through an MBA program and raising thousands of dollars in venture capital aren't the only ways to launch a multi-million dollar brand online.
In fact, I haven't done either.
I started my online business and grew quickly with no capital investment. Within 18 months, I had made my first million online. And only after three years had I built a multi-million dollar international company. In the midst of a global pandemic, I then achieved 60% growth.
Related: 7 Online Business Ideas That Could Make You Rich
While other companies were closed or just scraped through, I had my best-selling month to date. The fact is, for those who know how to capitalize on opportunities, the online realm is still thriving. We are in the midst of a social boom where people are asking for help to grow their businesses, improve their health and relationships, and make their dreams a reality.
If you can solve people's problems, you have to grow – in any business climate. Despite the harshness of the pandemic, anyone with computer and internet access is lucky enough to have the world at hand … literally!
It's not a downfall, it's selling, serving, and booming in a new economy.
In this new economy, new markets are emerging. But they don't appear by themselves: We are forging a new paradigm in business. New niche industries and service models are opening up wealth for anyone willing to be agile, learn, pivot, knuckle and lead.
A revolution in online marketing and monetization has begun.
New educators will bring about massive global change
The rise of this new economy, known as conscious capitalism, is about creating a company that contributes to society by combining online education with in-depth service to make great impact while driving growth .
Related: 3 Drop Shipping Secrets Beginners Need To Know
We live in an online world. If you haven't claimed your online property yet, you need to be clear about how to claim it and innovate now.
The online education, coaching, and consulting industries are valued at $ 325 billion, and that's not all …
● There are 2.9 billion active users on Facebook alone.
● YouTube viewership increased 160%.
● Internet usage has increased by 50% overall.
● Advertising costs have decreased by 30% to 40%
All of this combined to create the perfect conditions for a stroke of luck in your company.
Although the market for coaching, counseling and online learning is VAST, less than 1% of online coaches and consultants make seven numbers per year.
This is because 99% of people build businesses without a clear vision, strategy, and roadmap for sustainable success. They don't understand what it means to adapt, and so their businesses inevitably fail. I helped build my business
My back against the wall so customization was the only option. Economic pressure can create the perfect storm for success.
If you can solve people's problems with speed and excellence, you will always get paid. The quickest and easiest way to do this is to follow these three principles:
Principle 1: production
It's simple: at the heart of all very successful online brands is a great product that serves its market. In the online educational niche you can use the calling and years of experience of your life and turn it into a successful one
Online course, program, or membership that will deeply serve your ideal client.
The secret to always being successful online is to find out what people want and give it to them. The cash flow sweetspot is based on what people want with something you find deeply passionate about. Unless obsessed with your subject, your course is about as exciting as a cardboard box dinner cut out.
Don't worry about having to teach at university level too. People want simplicity, accessibility and practical solutions. Think about all of your skills, talents and life experiences that you have been through. From business, branding, financial planning, leadership coaching, personal development, wellness, weight loss, marriage counseling, spiritual development to overcoming the death of a loved one … the list of possible course topics is endless.
Often we teach what we need to learn most in life. Take the pain of your life, turn it into a product that will serve your customers and you will be set for quick success.
Principle 2: Make a name for yourself
One of the main mistakes I keep seeing is entrepreneurs completely confusing their customers about how to help them. Their message isn't clear or powerful enough to generate influence, reach, and conversion, making it impossible to connect with their buyers.
Related: 4 Tips for Starting a Business While Working from Home
Within seconds of meeting your brand, a potential customer will decide whether or not you are worth their time. The message about the service you are providing needs to be tied up and connected to them immediately. The connection is at the heart of every conversion and activates one of the most important principles in the sales process … trust. When a buyer finds a brand they trust, they will inevitably buy.
The key is to explain their problem better than you can quickly and then show them that you are the one to find the solution. When your customers feel seen and understood, they know you care.
Through this deep emotional relationship, we have created a large audience of loyal customers and expanded in a "downturn". The offline market is in free fall, but our industry is booming.
Principle 3: Automation for growth
If you're looking for a company with a global impact, you need a global following. Without an automated lead acquisition model, you'll never get the audience you need. With the right strategy, you can get thousands of new leads and customers every month.
But nobody wants to feel lost in a sea of leads – everyone needs to be touched in a powerful, engaged and meaningful way. Here's the thing: there was no way I could have served the thousands of students
my online courses and programs by maintaining and selling them individually.
Do you want big business without being a slave to sales? What you really want then are beautiful, personal, and automated contact points.
Once you've made a sale, delivery is no different. People want intimate attention and an experience to remember. It does not take time.
The key to running a multimillion dollar business isn't working harder but implementing systems, strategies, and a scalable course that provides great service to customers.
It is time to run and use your skills in a business that will make your soul sing and your cash register ring as you create an old brand and a life of influence, wellbeing, and true freedom.