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Three fundamental books for freshmen

We all learn from the successes of others, but above all from their failures. So why not read those who have been through this?

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This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The opinions expressed by the entrepreneur's contributors are their own.

Are you starting or starting a business? We leave you a list of books to inspire you.

A success story by chapter. In this book, the author reveals the keys to Starbucks' success. And this cafeteria turned a routine activity into a unique experience involving customers, employees and managers.

After an 18-month investigation with interviews and through his personal experience; Michelli discovered a creed made up of five principles that make drinking coffee at Starbucks extraordinary: Do your own business, everything matters, surprise and joy; Accept resistance and leave traces.

Here's how the author leads the reader to discover the little details that led to a Seattle cafe opening 13,000 establishments around the world.

Carlos Aliaga, industrial engineer, avid reader and above all entrepreneur, shares his experiences in this recently published book.

And who better to show that people are spoiled? Aliaga opened a party room, a photo shop, a taco shop and a restaurant until he finally found the formula for success by founding his current logistics company.

Along the way, he noticed that few people know what to do and what to do to start a business. So he combined his knowledge in the business field and his experience as a writer in various media to create this work.

The book is in simple language, aimed at people who have an innovative idea and want to start a company, are just about to open or already have a company in operation. It contains an eight-step action plan or "Business Survival Manual" that is extremely helpful for inexperienced entrepreneurs.

Business or franchise
Author: Benjamin Bernal García
PPB consultant

This book is a great guide to starting a business on the right foot. Benjamín Bernal García, Director of Paradigma Pro Business Consultores, explains in a simple way how to choose the ideal activity or market for you and how to evaluate the quality and profitability of a franchise that interests you.

It also covers key aspects of this business model, highlights the elements a brand needs to be successful, and discusses the risks and benefits of choosing which path to start your own business. Additionally, it will help you find the business that suits you best depending on the nature of your personality and how you get on.

As a business consultant and consultant, the author has created the tool his clients need: a guideline to help them make the best decision.

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