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This story originally appeared on ValueWalk
Wix and GoDaddy are popular website builders for small business owners, and they have many options and different plans to suit different needs. Perhaps that's why they're so popular because they're extremely easy to use, but that's not the only reason small business owners like these two website builders.
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Wix ranks fourth on TRUiC's Guide to Best Website Builders, while GoDaddy ranks first. However, Wix has steadily gained market share over GoDaddy's established Goliath.
Wix is easy to use
Part of the reason Wix is so easy to use is the fact that it's a real drag-and-drop website builder. Users can drag images, text, or even entire sections within the builder to reorganize them. Unlike more complicated website builders, you don't have to deal with margin sizes or padding.
The website builder also includes many templates created by web designers to give you a starting point when building your website. Wix's templates are fully customizable so you can customize your website to match your brand. Unlike many other website builders, Wix offers unstructured editing, which means you're not limited to a preset grid. This really makes it a drag-and-drop website builder.
Wix is constantly introducing new features such as online planning tools for professionals and online ordering for restaurants. The company also offers dedicated tools for e-commerce websites that allow you to advertise and sell your products, as well as accept payments through your website.
Wix also offers an artificial intelligence tool called Wix ADI that can help users get their website up and running in minutes. Those more experienced in designing a website can customize and even code their own website using Wix.
GoDaddy is even easier
The biggest advantage of GoDaddy is the fact that you can have a working website in under five minutes. All you need to do is fill in some basic information about your business and GoDaddy will create a website for you. Then just make changes to the content posted and you're good to go.
GoDaddy is perfect for business owners who want to get started quickly but don't want to make small tweaks. However, it might not be a good option for those who want to make a lot of changes and really want to customize their website.
Wix vs GoDaddy: Marketing Tools
Wix also offers a number of marketing tools designed to help small businesses grow. The website builder offers a live chat feature that enables business owners to instantly communicate with customers. It also provides forms that website visitors can use to sign up for newsletters or other articles, and subscription forms for those who want to offer subscriptions. Wix also has an integrated email marketing platform.
The website builder also has an App Market that has many add-on tools that you can use to manage your customers and increase website traffic. Some of these apps include an events calendar and forum. Wix also offers SEO features that allow customers to find your website through internet searches.
Unfortunately, GoDaddy lacks a lot of the tools that other website builders like Wix offer, but if you're looking for something that will build a website quickly without a lot of additional tools, this is a good option.
Multiple pricing plans for Wix
Wix offers several packages so that business owners can choose the one that best suits their needs. The basic $ 14 combo option includes a Secure Sockets Layer (SSL) certificate, which means your website will start with "https" instead of "http". The certificate indicates that the website is safe and helps with search engine optimization. The package also includes a custom domain and a free domain for one year, three gigabytes of storage, 30 minutes of video, 24/7 support and the Wiz mobile app to edit your website and respond to customers on the go.
The Wix Unlimited plan is $ 18 a month and includes 10 gigabytes of storage and an hour of video. It also adds website analytics so that business owners can improve website performance by seeing where visitors are from, how long they stay, and if they return. The Unlimited plan also includes a $ 300 credit that can be used for advertising on Google and one year access to the Site Booster app, a third-party app that automatically lists your business in different places online, enhances your CEO, and traffic increases.
The Wix Pro plan costs $ 23 per month and offers one year of access to a third-party calendar app, access to Wix's logo maker, and 20 gigabytes of storage and two hours of video. The VIP plan costs $ 39 per month and includes priority customer support, 35 gigabytes of storage, and five hours of video.
Wix also offers plans tailored for business and ecommerce websites. The Business Basic Plan is $ 23 per month and offers unlimited product lists, abandoned cart recovery, flexible payments, and online bookings. The Business Unlimited Plan adds links to social media and online marketplaces, as well as subscriptions. It also allows you to accept multiple currencies for payments, automatically calculates sales tax, and offers discounts for shipping on the US Postal Service. It also provides access to the Kudobuzz Reviews app and the Modalyst drop shipping app.
The Wix Business VIP plan costs $ 49 per month and includes priority support, 50 gigabytes of storage, custom reports, and access to the Smile.io loyalty program.
GoDaddy pricing plans
GoDaddy offers a free plan that allows users to learn how to use it before they dive in, although it doesn't have as many features as the paid plans. For $ 9.99, you can get website security, a custom domain, editing on the go, 24/7 support, a free business email address, and access to guides and analysis. You will also receive five social posts and replies per month and 100 email marketing programs, the branded content creator and one-time appointments.
For $ 14.99 per month, you can get search engine optimization and more access to social media, as well as more social posts and replies. You will also receive 500 marketing emails. The premium option for $ 19.99 adds unlimited social platforms and social posts, as well as 25,000 email marketing shows. It also adds recurring appointments, one-time group events, payments, and email and SMS appointment reminders.
The $ 24.99 ecommerce plan gives you everything that is included in the Premium plan plus product listings, flexible payments, social and marketplace sales, flexible shipping options, and discount and promotional features.