Standing out there is not about you. It's about those you serve.
Free book preview No direct response BS guide to social media marketing
The ultimate guide to achieving measurable, monetizable results with social media marketing.
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The opinions expressed by the entrepreneur's contributors are their own.
A member of my community was very frustrated because they couldn't do anything with their social media efforts. She had used all the traditional means: a website, Twitter, Instagram and Facebook. Since she was working in an industry that I do not deal with regularly, I had never looked at what she was sending into cyberspace. When we talked, she told me that she was active in all aspects of her social media presence, but it didn't seem to work for her. I agreed to look at it.
First I asked to analyze your website. I could see that when people came to their side, their length of stay was short and there weren't too many returning visitors. Then I read their website and social media posts. It didn't take long for the problem to be recognized.
My friend's material was well written and there was a lot of variety on her website. But their posts all had the theme: "This is who I am and why I am good at what I do." We all have to do this when we are out there to be known. When we write our messages, we need to strike a balance between speaking about who we are and how we can help others. From what I've seen from her social media edition, her writing was mostly about how great she was.
Don't just let it be about you
Have you ever been to a party or conference where you spoke to someone who was great at telling countless stories about yourself? As soon as you or someone else talked about something else, did your eyes glaze over because it wasn't about them? I have. It's funny to see the glassiness on your face when you mentally check it. Let's call it narcissism, low self-esteem or whatever the underlying cause, but for some people this is a real illness. And it turns others off after experiencing it a few times.
This woman did the same on social media. I found it strange that she wasn't like that personally, so I considered it a marketing misunderstanding and how she thought she needed to get her message out to the masses. As with so many things we want to do, the best thing is to have a strategic plan to accomplish this, and your social media presence is no different.
Related: 10 Laws of Social Media Marketing
Your messages should target your readers and followers
It all depends on the message you want to communicate with others. A priority in this message is WHAT YOU CAN DO FOR OTHERS! That should be your main topic. When people want to get in touch with something or someone, it is usually important to seek help. This rule applies from the need for a new washing machine to working with someone to become a better version of yourself. A person looking for one of them won't waste their time looking at something that won't help them!
You'd be surprised at how many people I meet who really want to be a positive resource. They want to help people with their expertise, and that's what drives them. It is part of their values, but that is lost in developing their message. You send your message to others, not yourself. Again, you have to say who you are and what you do, but it is best to build your message on how you help others. For example, by giving examples or stories of how you have enabled others to achieve their goals, you are demonstrating your skills without being open. Your audience will understand what you can do and your illustrations will have a positive impact on being there for other people.
The paradox of using social media is that we want others to see who we are, but it cannot be about continuously making your resume available to the world. It can be part of the "About You" section of your website. But most of your contacting others is how you can improve your life, regardless of your area of expertise.
Related Topics: 5 Smart Ways to Use Social Media to Grow Your Business in 2019
Be a problem solver
Consider yourself a problem solver. They face the public because you can solve a problem they have. For some of you, you may have a very niche-oriented audience that you can help while others have a broader appeal. Your message must be the same – how you can help others. You want your words to be about them. You want to show empathy for those you can help. If you can identify with others at this level, you will make that elusive connection that will serve you well for a long time.
Get to know your audience
Your audience wants to know that you know who it is, that you have heard their problems, and that you can help them. People flock to someone who understands them and can help them. When you examine influencers or those of exceptional standing in their industry, this is the impression of their followers. He or she offers insights or offers a service that others need and use. If you are not sure whether you are doing an excellent job here, look for a third party that looks objectively at your social media and anything else that you make public. Sometimes we need different eyes for what we do. Learning the opinion of others is not a sign of weakness. It is an example of strength and endurance when you send your best possible message to the masses.
Relatives: Your personal brand is as important as your business brand