With the launch of the online retail giant's first salon in London, Amazon is branching out into hair styling.
The Amazon salon, announced in a blog post on Tuesday, is slated to span two floors of a 1,500-square-foot building in Spitalfields in London's East End and, according to the company, will offer traditional services like trimming and blow-drying when it gets in open to the public in the coming weeks.
However, new products and the latest industrial technology are also presented.
These include augmented reality technology, which customers can use to experiment with virtual hair colors, as well as point-and-learn technology, which customers can use to point to products on display and learn more about them on a screen. To order an item, customers can scan a QR code that will forward them to Amazon.de. Purchasing page.
Read: Amazon selects London for first cash register outside of the US.
The news comes just weeks after Amazon selected London to open its first physical store outside of the US to capture some of its grocery consumer spending. Since then, two more Amazon Fresh stores have opened in the UK capital.
said the London hair salon "will be a place of experience where we introduce new products and technology" and that there are currently no plans to open other Amazon salon locations.
"We designed this salon so that customers could experience some of the best technology, hair products and stylists in the business," said John Boumphrey, Amazon Country Manager, UK. "We want this unique venue to bring us one step closer to customers, and it will be a place where we can work with industry and test new technology."
Hair care and styling services are provided by Elena Lavagni, who owns the Neville Hair & Beauty Salon in London. Amazon has not released any pricing details.