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It's no secret that staying away from social media can be good for you – personally, professionally, and even physically. It takes us some time away from our devices to be successful in both our personal and professional lives.
The negative effects of social media were discussed in detail. So why does it remain such an important aspect of our business?
A 2019 study by Lancaster University shows that people who use social media frequently may even become addicted to it. This is true even if it causes stress and has obvious adverse effects.
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Work-related use of social media
This is particularly relevant for work-related use of social media. Platforms like Twitter, Facebook, Instagram and more have become indispensable tools for businesses, especially with the rise in remote working due to the current health crisis. Entrepreneurs continue to invest in the system and consider it a necessary evil. And in some ways, that's right: consistent online engagement is essential to running a business, marketing yourself, and staying up to date in your field.
Of course, you don't want to become addicted to social media. Therefore, it is important to know when to opt out. Still, using social media can actually help reduce the negative impact. Often times, when any aspect of a social media platform causes stress to a user, the user tries to relieve the stress by moving to a different part of the platform.
In short, our psychological instinct to simply switch gears within a social media platform can be the key to staying engaged while relieving stress. When one activity is bothering you, trust your instincts and just switch to another.
When implemented correctly, this strategy can make your social media use more productive and efficient, and can help your business grow in the long run. Here are the two ways you can postpone using a social media platform so you don't burn out.
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Move from business to personal and from personal to business
One of the best ways to consistently use social media and avoid burnout is to switch off between business activities and more personal use. The time you spend on personal connections or looking at silly memes may not only give you a much-needed break from the workday, but it can surprisingly make you more productive.
Here's why: Being constantly, persistently doing work tasks without a break may feel productive, but at some point it's just "busy". To be more productive, especially during intense work that requires expanded focus, you need to take a break every now and then. A brief social connection or a little recklessness can work wonders for both your attitude and your ability to concentrate.
Taking some time all day to relax on a social media platform can improve your networking skills and connectivity. Establishing these personal online connections could also be a first step in finding new employees, independent contractors, and even potential partners.
Intermittent personal use of social media between business exchanges also helps you maintain connections that you might otherwise lose. Even without in-depth direct communication, you can get an idea of what your coworkers are doing and whether it might relate to your company by merely exchanging occasional posts and information and reacting to their content.
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Maintaining connections is important on any social media platform, but it's especially effective on LinkedIn. Keep a personal approach and connect with everyone you know, be it an old boss, a college professor, or even a childhood friend, regardless of their subject or occupation.
Indeed, connections outside of your industry can have different perspectives that can provide invaluable ideas and insights. An acquaintance or follower may be involved in something that is relevant to your business and that you may never have otherwise known about. If so, you have the base of a connection that will help you reach out directly.
Switch between advertising and networking
Spending time on personal social media can have surprising business benefits, but sometimes you need to focus on what will help your business grow.
One of the predominant ways that social media is helping you with this mission is through paid social advertising, but may not be exclusively in the traditional sense. Direct contact can help you acquire new customers or customers, but it can quickly become exhausting. Sometimes it's even more effective to build and maintain connections with people who already support you. If you're feeling burned out creating branding content, try private messaging with followers or chat with them in the comment section.
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Direct public contact on social media turns networking into advertising. This applies regardless of whether you're adding a comment to a mass post or publicly tweeting a response to someone who has reached out to you. When communicating with loyal customers on a public platform, every interaction is visible and, if done properly, can attract new customers.
Spending too much time on social media platforms is certainly not ideal, but you can use these strategies and other types of movement within a platform to stay productive without getting overwhelmed. If you are feeling really addicted, it may be time to sign out and seek help.
However, in moderation, social media is an effective way to grow and expand your reach. And right now, with the health crisis and housing / remote work restrictions, social media can help you and your remote team feel more connected – with each other and with the rest of the world.
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