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The following excerpt is from Kanika Tolver's book Career Rehab. Buy it now on Amazon | Barnes & Noble | iTunes or click here to buy it directly from us and SAVE 60% in this book if you use code CAREER2021 by 04/17/21.
One of the most important phases of your career rehab journey is creating your Rehab YOU career plan. Become the architect of your career by considering your desired career path, location, salary, scope, type of organization, benefits, as well as perks and mentors. You will feel more confident in your career renovations as you develop your vision of your dream career. How to get started:
Related: Building a Meaningful Career
1. Be a brand, not an employee
Most employees don't see themselves as brands because they don't feel empowered by running their company or they don't like what they do every day. As you rehabilitate your career, you will identify your strengths, skills and work experience and use these to create your brand.
2. Build your brand by "dating" jobs
As a professional career coach, I always advise my clients that it is healthy to “date” jobs until you find the one you love. In other words, don't be afraid to try a job for a limited time and then move on. It's okay to find a new job every 12 to 24 months. The more work experience you have, the more you learn and the more you can earn. Not only are you building your personal brand as you date jobs, but you are also constantly building your professional network. My motto is: meet Jobs and marry the dream. Until you have found your dream job, defined your purpose, and carried out your passions, it should be time to date jobs before settling down.
3. Market yourself like an ad
As you date jobs and develop your personal brand, learn how to use social media to market your new experiences and skills. Some of the best writers, speakers, actors, and athletes use the internet to market their personal brands. Use your resume and LinkedIn profile to socialize your brand and connect with other professionals in online groups and forums.
Related Topics: The Risks of Candidates Climbing Back Down the Corporate Ladder
4. Be you, sell yourself
When you market yourself and test what works, you should be ready to launch your personal brand by focusing on authenticity. You will soon be selling yourself to industry leaders, recruiters, and hiring managers. So the real question is: what are you selling to them besides your résumé? Where is the real you
You can bring your brand to market by selling yourself through presentations, blogs, websites, white papers, and courses that enhance the perception of your work experience, and you will find it more convenient to sell your authentic self by going to interviews going, speaking at or attending meetings, and attending networking events.
5. Network like a hustler
Networking is a crucial factor in rebuilding your personal brand. While professional networking is not easy for everyone, regardless of your personality type, you will need to expand your network to reap all of the career benefits of professional networking.
Professional networking expands your industry knowledge as you learn from others and opens doors to new career opportunities. In addition to personal networking, you can also network online via social media, virtual events and online learning platforms.
6. Get paid now: money, power and respect
Nobody wants to go through the process of designing, building, testing, and launching their revamped personal brand without receiving the pay, power, and respect that they deserve along with their new role. You need to learn how to negotiate your salary, benefits, and incentives with your pre-existing work experience and education. That sounds easy, but most professionals don't take the time to determine the correct salary range for their city and state, which puts them at a disadvantage when negotiating. It is time to regain your strength.
7. Don't overwork the job
The career rehab journey is about letting go of what isn't working for you and deciding how to renovate, develop, and manage your career. Your career should always focus on balancing work and family. Eating right, exercising, spending time with your family, and going on vacation are important. Focus on your physical, mental, and spiritual wellbeing while you still have a great career.
Related: How Burned Out Workers Boost Their Careers
8. Pendulum worth the coins
According to the US Census Bureau in 2016, the average commute in the US is 26.1 minutes. That's 4.35 hours a week and more than 200 hours (almost nine days) a year for full-time employees. In my experience as a career coach, professionals who have a long commute to work usually do not have a good work-life balance and are not as enthusiastic about their work as someone who commutes less than 30 minutes. You need to find a job that gives you more career opportunities in your area and offers teleworking opportunities during the week.
9. Focus on yourself
Vocational rehabilitation requires a lot of work. The hardest part, however, is maintaining a healthy career lifestyle and solid personal brand. It can be difficult to maintain a good work-life balance, healthy lifestyle, and good working relationship with the jobs you date. We must take care of ourselves, our families, and our careers without falling into patterns of neglect that can destroy the “good bones” of our careers. Career rehab isn't a one-time renovation, it's a lifestyle, but you can learn to nurture your personal brand as you deal with the ups and downs of life.
Did you like your book preview? Click here to get a copy today – now 60% off when you use code CAREER2021 until April 17, 21.