Data shows that there are real benefits to finding a like-minded community.
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Women entrepreneurs shape the business world by facing new challenges every day and having great success. Women hold only 6 percent of CEO positions in the S&P 500, according to the nonprofit Catalyst. That percentage jumps significantly in e-commerce, as Amazon data company Jungle Scout reports that 32 percent of salespeople are women. But even this statistic shows a gender gap in business.
Women face barriers that are different from those of their male counterparts when running an e-commerce business. And finding the right support is often the key to being successful. As you develop your e-commerce business, you inevitably need support and expert guidance in a nurturing environment. A group dedicated to women in e-commerce is the perfect place to start your journey to success.
Here are the top five reasons women in ecommerce can benefit from like-minded entrepreneurs:
1. They understand you
Nothing compares to the support you get from someone who really understands where you are from. When you network in a women-centric environment, your co-workers will have the tips and tricks to run your ecommerce business. You also get access to people who understand what it means to balance work and life responsibilities. They know what it's like to balance inventory control, product development, and staff meetings with sick children and an endless pile of laundry.
A women's e-commerce environment provides an opportunity to interact with like-minded women who share similar challenges. Regardless of whether you run out of inventory due to a missing recital, they can refer to it and offer advice that applies to your particular situation.
Related: 4 Pillars of the New Ecommerce Frontier Business owners need to embrace
2. Your network and your wealth will grow
According to a survey by LinkedIn, 80 percent of business owners know that networking is the key to professional success. Investing and maintaining your connections should be on par with the investment you make in your business. By building your community around other women, you can unlock the hidden power of wealth through shared strategies, tools, and hidden secrets. This network can be the most important asset in your business portfolio and enables your company to thrive.
3. You find a mentor who suits you
Mentors help us overcome obstacles both mentally and professionally by supporting us in our decision-making process. They are the ones who have already overcome any obstacles we may have and they have the skills and strategies to help us overcome those obstacles. Great business mentors can cost thousands and thousands of dollars that most ecommerce entrepreneurs cannot afford.
It can be difficult to find a mentor who not only fits your vision but also understands your unique business model. When you join an entrepreneurial group of women, you get access to female mentors for a fraction of the cost. These mentors will help you stay accountable and take your business to the next level.
Related: 4 Benefits of Finding a Mentor
4. You have a soundboard
Maybe you're launching a new product or brand and need to hear what others think. Maybe you've hit a roadblock and don't know which direction to go. What better way to help you achieve your goals than having your own soundboard for ideas? A group of dedicated, successful women may be exactly the catapult you need to get your next project started.
When you get honest feedback from women who know how to thrive in today's online world, you will gain confidence while increasing sales potential at the same time. Who knows – one conversation can lead to millions in the bank.
5. You can find and share your power
According to a Deloitte report, women only have 12 percent of the chairs in the boardroom. You can imagine how this environment prevents women from helping one another in the corporate world.
But as a woman in e-commerce, you are your own boardroom. You don't need to feel that there are a limited number of chairs available or that another woman is taking over your chair. Instead, you can grow your business exponentially by surrounding yourself with women who are experts in their field, real leaders, and show their power on a daily basis. There is no fighting for a seat at the table because you handpick your board members. This will allow you to increase your skills and confidence without any hindrances.
Even if you want to build your business on your own, you can always benefit from the support of like-minded people. By working with other women, you will learn the hidden rules of e-commerce and you will be able to help other women too. The more relationships you have and maintain in business, the more options you have. Make sure you are with the right crowd because your success depends on it.
Related: Women Entrepreneurs Underestimate Themselves: What We Can Do About It