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Silvina Moschini, the Argentine entrepreneur on her strategy to the following pink unicorn, tells us how ladies can elevate capital

16, 2020

15+ min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The opinions expressed by the entrepreneur's contributors are their own.

Moschini mentions several challenges women entrepreneurs face in raising capital. According to the entrepreneur, this is a question that has to do with culture.

Silvina Moschini is CEO and founder of SheWorks! A platform that connects working women in the same way with companies around the world enables them to work remotely and in flexible hours that adapt to their needs and is president of Transparent Business, a remote work team Management platform.

While many companies suddenly had to switch to remote work after the pandemic, they already had the advantage of using the necessary software so that employees can work virtually and in an organized manner. "We don't have offices, we've never had them and we won't have them," says Moschini.

“Transparent Business is a company that is now valued at $ 500 million. By the end of the year we will be doing what we call a mini IPO, a public offering of shares where the company is worth a trillion or more than 1,000 million, what we say will be by the end of the year. Next year we want to do a big $ 10 to 10 trillion IPO, ”says the entrepreneur.

The challenges women face in the company

The businesswoman says that the term "unicorn" corresponds to the ability to reach a larger company, and "pink" attributes it to the female leadership style, hence the term pink unicorn.

“It's much more difficult for women to get involved because it's a huge challenge for us to create companies that are really great, among other things because it's very difficult to raise capital. Besides the fact that there are many other factors that don't make it very easy for women or that we don't get involved in projects related to Cove Ventures, we often go for smaller and nicer projects that come with more initiatives . Girls, less scalable stuff, and the pink unicorn concept is at least $ 1 billion, ”explains Moschini.

It is becoming very fashionable these days because the male leadership style has traditionally been associated with a tougher, more assertive topic and women make a broader, more talkative and participative contribution in times of crisis.

Photo: Courtesy of Silvina Moschini.

“For example, the countries that best managed crises in the world of the pandemic were the ones with female presidents or leaders, and that has a lot to do with leadership, with the feminine style, which is not so much about gender as it is with the kind of direction. We women like to listen more, create more engaging teams because people feel they can participate, have more opportunities to integrate, and understand that you are facing someone who is going through difficult times, and person first and then bring the function to it, ”adds Moschini.

Moschini mentions several challenges women entrepreneurs face in raising capital. According to the entrepreneur, it is a question that has to do with culture and that we were trained in a certain way from a young age and the same obstacles need to be removed.

“Since we were little they have taught us that we have to be pretty, sit up straight, be like a princess, that the prince will come, that he will save you, that later your problems will be solved and that is not finished. The reality is that if a prince doesn't appear and you have to wait, he is neither enchanted nor comes in shining armor or is a disaster. What my dad taught me is what I'm looking for, too, because I work hard to empower women by helping them be financially independent. True independence always starts with your wallet, in that I am able to own your economic independence. Why not? You can only talk about empowerment in words if you have no money and are not empowered, ”explains Moschini.

Nevertheless, it is very important that as entrepreneurs, these deeply rooted cultural obstacles and blockages are removed.

“The reality is that we can do what we want because we have the ability, because women are better prepared than men today, and I'm not saying this in the air, women get the highest number of university degrees. Master's and doctoral theses acquired at universities. So we are better prepared and these are not opinions, but numbers, ”adds Moschini.

Take the risk of raising capital. It doesn't hurt to try

The goal is to change the chip and modify that mentality to celebrate the possibility of being strong, successful women and not living them with guilt. He also mentions that women become disabled when it comes to asking for money and that fear must be lost.

“When women ask for money, they always shyly ask for it and it shouldn't be. If we want to request money we have to be more confident and aggressive and say give me your money because if you don't give it to me you will be afraid of missing out (FOMO) and you will lose the opportunity to approach entrepreneurial women Bet, this also applies to any woman who works in a dependent relationship. We work harder, we are better prepared, we produce more, and when you hand it over to women-run businesses, they get a 21% better return on earnings than those run by men. If you don't have access to capital, you can't start a great business. In other words, you need money to hire good people and pay them well, ”explains Moschini.

It is also important to get rid of the cheating syndrome, to have the wrong belief that it doesn't matter what we do, and to remember that if you are allowed to lead, it was because you were "lucky."

“We arrived because we are able and have to overcome this limit that we often impose on ourselves. We believe that things work for us because we were in the right place and at the right time. Women don't apply for jobs because they don't feel 120% qualified, while men say yes – I'll just go there – it doesn't matter that I'm 70% or 80% prepared, they dare. It is difficult for women to over-promise and sell ourselves because we are ashamed. If we are proud and present ourselves as capable people, we will make people feel uncomfortable and make the other person feel bad, ”says the entrepreneur.

Given the above, women tend to take work very seriously and try too hard, which is pretty good. However, she does suggest that it should be rated because what they do has a positive impact on what others see and on mutual funds.

"0.4% of venture capital, investment capital, enterprise capital and venture capital – as the United States say – for different women entrepreneurs mean that we are not 'gringas' but diverse because we are Latin Americans, while 2% going to American entrepreneurs is nothing in itself, "says Moschini.

She shares her experience of working directly with investors, with CEOs of companies, explaining that she's running a business that will be worth a lot of money and that it will change the way companies and people work That way, talented women would have access to jobs from anywhere in the world, no matter where they are. That way, they would have the opportunity to work for Cisco, Google, Mastercard or a startup in Silicon Valley, because today work is you can be at home with a computer and work for the company you want.

Photo: Courtesy of Silvina Moschini

“In this way I raised more than $ 13 million and became the first entrepreneur in the world, definitely the first Latina, without having to submit that they weren't willing to give me mutual funds because it was or was very pretty or very ugly, very tall or small, very fat or very thin, any excuse. What I want to share for the entrepreneurs is that it can be done, that if I could do it, everyone can do it because I have nothing but what we all have. It seems to me that these are the challenges that we must face so that we all know we deserve it and that we have enough confidence to achieve what we propose because we have won, and that is true also for applying for a salary and not just for entrepreneurs, ”says Moschini.

What is the current assessment of the market for women?

“I believe that today's pandemic labor market has the chance of the century for women because it is challenging when you think about why women are leaving the labor market. 51% of mothers leave when they have their first or second child, when they become mothers, no matter what they studied, how capable they were, what a good job they had, they quit their job because of a lack of flexibility, as it's great it is difficult to have the power to have a family and be able to adhere to rigid work models. I think that with the pandemic, the normalization of remote working opens up a whole world of possibilities so that women no longer have to explain to our employer that we can work from home because they have already seen it and vowed to recognize this job It could not be done, yes it can be done, ”replies Moschini.

The above gives us an understanding that there are opportunities for all women as remote work gives them that flexibility. You can do various activities such as B. Traveling, looking after your children, studying and much more. For some women, it is liberating because it allows them to be independent of schedules, both economically and in terms of availability, because when you have a set schedule of eight to seven in the afternoon it's no life to stand by that time You on At 6am you don't feel like doing anything and life is not just work.

"So you can say, I'm going to get some customers and work for them from all over the place, make an income and depending on what you want to do, you can make more or less, but I think the pandemic led to it, Like the Chinese say, the symbol of the crisis is danger and opportunity to change the dynamics of the market in this case so that talented women from all over the world can work from home or wherever they want and not have to choose between personal life and professional life ", stresses Moschini.

In terms of work, they work from home. Its goal is to become the operating system for remote working so that businesses of all sizes can structure teams with technology and flexibility. This is their mission with the people who work on their team.

“We hire a lot of people, there are a lot of people who are unemployed today. We would like to invite you to register and check the vacancies. We have 20 open positions, we will be adding more to our company and we want to have a lot of Mexican talent for men and women who are super capable and we would love to be able to connect and work with their work from our platform make it easier, ”adds Moschini.

How can the gender gap be bridged?

“You dare and encourage us to want to change things. A lot of companies and people talk about how good it would be, but that's not how we solve it, it's actions, not intentions, that change reality. The next is to come together, women do good and bad work to support each other. There is a phrase that says the real queens are the ones who take the crowns between them, but women still feel like we have to compete instead of helping each other which is wrong. We grow and evolve by raising other people. We need to think more about the community. It also works with men to make them understand that this is not against them, that women’s right is a human right and that it creates better societies where we have people with different points of view and we have to work with men to create a world where the decision is made the same way the world is made, half by men and half by women. So looking for men as allies. After all, think big and without restrictions, ”says Moschini.

Against this background, it is very important to trust one another, to create community and to support one another, to look for allies and, above all, to think big in projects that have a big impact.

“To be ambitious and not feel like we are angry because we are ambitious because the use of power by well-used women can make a lot of positive changes in society. When women work, we educate the community more, give back and create ecosystems that help and every time But this whole circular economy culture is taking shape. We have a project called SheWorks! Academy where we work with Google, Facebook and the Inter-American Development Bank to train women online so that they can develop skills so that they can get jobs from home, as community managers or experts in digital communication. I studied communication and I know how important skills in this field are to be successful in the market and we want to complement that with digital skills too so that those who have studied the same can understand that this is a fundamental pillar of the Every company is operational, ”says Moschini.

Photo: Courtesy of Silvina Moschini

It is important to help acquire all of the above skills and always have a human quality, not for fashion but as an intrinsic value.

She works! The academy is an academy that they did online, always removed first, that is, they never had a paper version and they are very excited about a project in Guatemala and now they are working regionally, the girls who are there are now working for Pepsico, Google and other very interesting companies. They never thought they could.

Current prospects for entrepreneurs

“In terms of entrepreneurs, it's a great opportunity for those who aren't digitized to virtually transform their businesses. For example, many companies that had businesses will now be able to do social or electronic commerce. At sports centers, you can customize your courses on the Internet and expand your audience to customers from all over the world. The transformation opened up a much larger potential market panorama for them. There was also the opportunity to found companies that were already digitally born. A good friend of mine, an incredible Mexican entrepreneur named Ricardo Weder, is the founder of a company called Justo MX. It's a 100 percent internet supermarket. You can order your entire market without entering a store. “Says Moschini.

So it is a great opportunity to transform companies in such a way that companies become ten times more agile, economical, effective and inclusive, and can hire women remotely online, have a larger market and without geographical restrictions.

“To use this crisis as a great opportunity to step out of your comfort zone and be encouraged by the need to take a step forward to accelerate this digital transformation that would happen to them one way or another, just that people spelled it out. If there is a crisis, it is because the past does not want to go, the present is unwilling to enter, and that is what the pandemic did, it accelerated the exit from the past because the work in offices was ridiculous, they have it dirty people wasted time, paid hours didn't count for anything, women lost opportunities, it was expensive and now they say it's so obvious that it didn't make sense but why did we keep doing it? and that was because we didn't have to change, ”says Moschini.

future plans

“We are planning a very strong landing in Mexico. We have many customers there such as Telcel, América Móvil, etc., many companies that are very special to us. Our goal is to start doing business in Mexico in the next two months with proprietary equipment that goes beyond partners and leads the company to a public offering of stock that shows it can raise funds and start businesses that are too 100 percent are anchored in the technology themselves, ”concludes Moschini.

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