Digital marketing is an independent bonafide field. If you want to be successful, here are a few ways to get started.
4 min read
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After months of exploring the depths of the internet, you've finally figured out where your interests lie: digital marketing. But that's like figuring out the general direction to take to get there. You still have to navigate the smaller streets and paths. Over the past decade, digital marketing has grown beyond a few clicks and weekend sessions. It's a bonafide field in its own right, and if you want to be successful in digital marketing, here are a few places to start:
1. Content Strategist: Content is king. We're sure this won't be the first time you've heard the statement, and it probably won't be your last. When brands move from "sales-driven" to quality information, they need someone who can drive demand by creating and managing quality content. This is where a content strategist comes in. A content strategist plans the type of content a company publishes on a regular basis. You determine the topic, voice and type of the individual content while keeping an eye on the overarching message throughout the entire content of the company.
Related Topics: How To Create Great Content For Your Website
2. Digital Marketer: A digital marketer is the closest thing to a door-to-door marketer you find online. The main goal of a digital marketer is to spread brand awareness and improve visibility with potential customers. A digital marketer manages a company's website, social properties, blogs, and emails. A digital marketer not only spreads awareness, but also finds gaps in digital marketing strategies and closes them.
3. SEO specialist: Search engine optimization (SEO) has been around as long as search engines. In other words, SEO will never go out of style. SEO is about making a company's website relevant, readable, and authoritative. The aim is to improve the ranking of organic search engines. Search engines classify websites according to their relevance and authority. An SEO specialist optimizes a website that makes it easier for search engines to rate it. Put simply, an SEO specialist drives additional traffic from search engines.
Related Topics: Boost Your Marketing Reach With Google SEO and SERP Doing the Heavy Lifting
4. Social Media Manager: Similar to SEO specialists, social media managers will always be in vogue. Over the past decade, the number of social media platforms has grown exponentially. From Facebook to Pinterest, social media platforms are a great way to get your brand name out there. A social media manager is responsible for a company's social media on multiple platforms. You are responsible for monitoring a company's social media presence. A social media manager represents the voice of a company on social media platforms.
5. Paid Ads Specialist: If you love data and analytics, turn to paid ad specialists. As the name suggests, a paid ad specialist is responsible for a company's paid advertising campaigns. Because paid ads are served on a pay-per-click basis, analyzing their performance gives a company insight into the effectiveness of their advertising campaigns. In addition to analyzing the effectiveness of advertising campaigns, a paid advertising specialist is also responsible for finding keywords and identifying trends.
Related: How To Promote Your Small Business On Instagram
Unlike most other fields, digital marketing doesn't have a specific degree, education, or certifications that tell you exactly what to do. But on the other hand, that's the beauty of digital marketing. Since there are no academic requirements, you can get into the field if you have the right skills. It's about finding the right kind of job.