Bin Li, CEO of Chinese electric vehicle startup NIO Inc., celebrates after the doorbell as NIO stock is listed on the New York Stock Exchange (NYSE) during the company's IPO New York, Dec. September 2018.
Brendan McDermid | Reuters
BEIJING – Chinese electric car start-up Nio announced on Thursday that deliveries in Norway should begin in September to enable the company to enter the market for the first time outside of China.
Nio plans to launch its ES8 SUV for the first time this year, followed by its ET7 sedan in 2022. The company expects to expand its local workforce from 15 to 50 by the end of the year.
The Norwegian company will start with a flagship store "Nio House" in Oslo, which is due to open in the third quarter. Four smaller showrooms are to be opened in other parts of Norway next year.
More than half of the new cars sold in Norway last year were battery-powered electric vehicles, according to the Norwegian Road Association. The share of 54.3% was a rapid increase compared to 42% in the previous year.
The Chinese EV startup Nio wants to become the Tesla of China
Electric vehicles have dominated new passenger car sales in Norway for the past three years, with Volkswagen's Audi e-tron leading last year, Tesla Model 3 in 2019 and Nissan Leaf in 2018, the association said.
Other Chinese electric car manufacturers are already selling to Norway. The US-listed Xpeng delivered 100 units of its G3 electric SUV in December.
Later this year, Xpeng hopes to see how customers in Northern Europe react to its P7 electric sedan, Chairman and CEO He Xiaopeng said on the sidelines of the Shanghai Auto Show last month. He is recruiting new employees and planning to start a business in the region before venturing into Western and Eastern Europe.