© Reuters. FILE PHOTO: The Nike Swoosh logo can be seen outside the store on 5th Ave in New York
By Lisa Richwine
LOS ANGELES (Reuters) – athletic shoemaker Nike Inc (NYSE 🙂 sued a New York-based company Monday for a collaboration with Old Town Road rapper Lil Nas X to produce "Satan Shoes," allegedly containing a drop of human blood.
Nike said in the lawsuit that the company, MSCHF Product Studio Inc, violated its trademark and watered it down with the black and red devil-themed shoes that went on sale online on Monday. Lil Nas X is not named as a defendant in the lawsuit.
The shoes are bespoke Nike Air Max 97 sneakers that have red ink and "a drop of human blood" in the sole. This is evident from a website that describes the 666 pairs of limited edition shoes. It says "MSCHF" on the back of one shoe and "Lil Nas X" on the other.
Multiple media outlets reported that the shoes sold out in less than a minute, priced at $ 1,018 per pair. Lil Nas X said on Twitter that he would select the recipient of the 666th couple from social media users who shared one of his tweets.
In its lawsuit in New York federal court, Nike said the shoes were made "without Nike's approval and approval" and that the company was "in no way affiliated with the project."
"There is already evidence of significant confusion and dilution in the marketplace, including calls to boycott Nike in response to the launch of MSCHF's Satan Shoes based on the false assumption that Nike authorized or approved this product," the company said Legal action.
Nike urged the court to immediately stop MSCHF from fulfilling orders for the shoes and called for a lawsuit to seek damages.
Representatives from Lil Nas X and MSCHF did not immediately respond to requests for comment.
The Grammy-winning rapper, 21, released a video on Friday for the new song "Montero (Call Me By Your Name)," in which he dances with a character who wears devil horns.
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