© Reuters. FILE PHOTO: Feb 7, 2020; Tampa, FL, USA; General view of the NFL shield logo on the field prior to Super Bowl LV between the Tampa Bay Buccaneers and the Kansas City Chiefs at Raymond James Stadium. Mandatory Credit: Kim Klement-USA TODAY Sports / File Photo
(Reuters) – The National Football League (NFL) is reviewing options for its media real estate, including selling stakes in strategic partners, the Wall Street Journal reported on Wednesday, citing a letter from the league to the team owners.
The move aims to expand the reach of the NFL's television networks and digital services as league officials believe that working with larger media and technology companies would bring greater benefits, the report said. (https: //
The league has stopped Goldman Sachs Group Inc (NYSE 🙂 looking for potential partnerships, the Journal said, but remains in control of its networks.
The NFL did not immediately respond to a Reuters request for comment.
The report comes months after the NFL long-term deals with media giant Amazon.com Inc (NASDAQ :), Walt. signed Disney (NYSE 🙂 Co & # 39; s ESPN, ABC Network and others.
Sports remain one of the biggest attractions for live viewing, even as U.S. audiences cut pay-TV subscriptions and migrate to streaming services.
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