McDonald & # 39; s Crispy Chicken Sandwich and Deluxe Crispy Chicken Sandwich
Source: McDonald & # 39; s
Chick-fil-A and Popeyes will soon face another competitor in the battle for the best chicken sandwich.
McDonald & # 39; s announced Monday to investors that it will be releasing its Crispy Chicken Sandwich in the US early next year.
McDonald's shares rose less than 1% in morning trading after the company's third-quarter earnings and revenue surpassed analyst estimates. The company also released an Investor Update forecasting mid-single-digit system-wide revenue growth in 2021 and 2022 and reporting more on its revenue growth strategy.
The fast food giant started testing the sandwich almost a year ago in Houston and Knoxville, Tennessee. The sandwich consists of a fried chicken fillet served on a buttered potato roll and topped with butter and cucumber. A deluxe version also contains tomatoes, lettuce and mayo.
McDonald & # 39; s franchisees requested a Mediterranean-style chicken sandwich as the threat to their business from Chick-fil-A mounts. And the success of Popeyes' acquisition of the sandwich has resulted in double-digit sales growth in the same business quarterly since its release, showing that there is an opportunity for new competition. But the coronavirus pandemic delayed the release of McDonald & # 39; s new sandwich as the chain revamped its menu offerings and waited for customers to return to their restaurants.
The sandwich is also part of McDonald's wider menu strategy of adding more chicken products as the category is growing faster than beef.