Business News

Intel's Mobileye and Ford inks handle next-generation driving expertise

According to Ford, the Active Drive Assist system enables hands-free calling on more than 100,000 miles of shared highways in the United States and Canada.


Ford Motor has signed a contract with Mobileye, an auto-tech subsidiary of Intel, to support the next generation of advanced driving and safety features across the automaker's global product range.

The contract includes Ford, which uses Mobileye's camera-based "EyeQ" detection technologies for functions such as forward collision warning and vehicle, pedestrian and cyclist detection. They are also used for Ford's upcoming hands-free driving system.

Financial details of the collaboration have not been released. The automaker shows Mobileye's name on the vehicle's infotainment screens as part of the deal.

Ford and Mobileye have worked together before, but this is the first time the automaker has committed to using the company's technology throughout the lifecycle of its next-generation cars and trucks. These include vehicles such as the new Ford Bronco, the fully electric Mustang Mach-E crossover and the next-generation F-150 pickup.

The new 2021 Bronco SUV family includes the Bronco two-door, the Bronco four-door and the Bronco Sport (from left to right).


Camera-based technology systems like that from Mobileye are crucial for active safety functions to prevent accidents, as are driver assistance systems like the autopilot from Tesla and the Super Cruise from General Motors.

Ford announced its own hands-free driving system called Active Driver Assist last month. The F-150 and the Mustang Mach-E will be among the first vehicles with this technology in 2021. According to Ford, the Bronco will use Mobileye's systems, but will not offer the speakerphone at launch.

Israel-based Mobileye, which Intel bought in 2017 for $ 15.3 billion, is considered a leader in advanced driving technology. According to the company, customers include 13 of the 15 largest car manufacturers in the world.

Related Articles