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The opinions expressed by the entrepreneur's contributors are their own.
The following excerpt is from Jason R. Rich's book Ultimate Guide to YouTube for Business. Buy it now on Amazon | Barnes & Noble | iBooks | IndieBound or click here to buy it direct from us and SAVE 60% in this book if you use code MARKET2021 by 04/24/21.
According to YouTube, more than 500 years of YouTube video content is viewed daily on Facebook, and 40 percent of users of these videos share video links with their online friends. You will find that it is easy to promote your YouTube channel and its content on Facebook by announcing new YouTube videos on your Facebook page and providing a link to your YouTube channel. Alternatively, you can embed your latest YouTube videos on your Facebook page so that they can be viewed on Facebook. At the same time, it is possible to use paid Facebook advertising to attract new viewers to your YouTube channel (or a specific video) while increasing your following on Facebook.
Creating a Facebook page for your business is free. To create a branded Facebook page for your business, follow the step-by-step instructions outlined when you visit this page.
What's great about Facebook is that you can:
Customize the appearance of the page and add customized banner art and your company logo. Link the Facebook Page to all of your other online activities, including your business website and YouTube channel Audience: Create an online community where you can informally interact with your customers and prospects while they are in Moderated conversations about your products / services can interact with each other. Use paid Facebook advertising to gain followers for your customers' Facebook page, while at the same time promoting the content of your YouTube channel and thus increasing your followers and viewership numbers quickly.
On a Facebook page, you can communicate with your audience using text, graphics, photos, videos, audio, and other multimedia content. However, no programming or graphic design skills are required to set up and operate. In fact, running a business-oriented Facebook Page is similar to a personal Facebook Page, but with a few additional options and features. There's even an official Facebook mobile app called Facebook Pages Manager that allows you to manage your company's Facebook page from anywhere with an internet-connected smartphone or tablet. From a computer, you can set up and manage a company Facebook Page using any web browser and on the Facebook website.
You can use a Facebook page to tell your business story and humanize your business. present their products / services; interact with existing customers / customers; Use it as a soft sell and promotional tool to attract new clients / customers. Share information; Promote sales and build customer loyalty for your company, its brand and its products / services. The best way to use Facebook is to focus on building an interactive community instead of just posting messages and content that your followers will simply read or watch.
However, before setting up a Facebook Page for your business, check out other companies' Facebook pages to see how each page has been formatted, what it's mainly used for, and how other companies are using the Interact with followers and visitors to your Facebook page. Find out what is possible. Then, just like you did for your YouTube channel, create a specific plan for using your company's Facebook page. Develop a set of overall goals for the page and a plan for how you will achieve those goals.
Make sure your Facebook page is tagged to match your website, YouTube channel, and other online presence, and include your company's contact information. Once the page is set up, promote your Facebook page using your website, YouTube channel, Twitter feed, Instagram feed, and other social media accounts. While some content can (and should) overlap, provide at least some unique content on each platform so that visitors have a reason to follow your business across multiple social media services.
Keep in mind that running a business-centric Facebook page takes some time. It takes time to set up, set up, and customize your presence on Facebook. After that, you'll need to invest time on an ongoing basis to update the page with new content, moderate public comments and posts created by others, and interact with your Facebook followers. This interaction will help you build loyalty, but it is likely the most time consuming as timely and personalized responses to questions and comments are expected.
Don't just set up and leave a Facebook page so your followers and visitors can freely interact in an unmoderated forum. Not only does this give the impression that you don't care about them or your content, but it can also quickly lead to misinformation or negative information about your company and its products / services being published. People who visit the site may post information that may or may not be accurate, and there will be no one from your company to correct or moderate the statements on this public forum.
Note that almost everything that is published on a Facebook Page and within the profile linked to a Facebook Page becomes searchable. So when someone does a Facebook or Google search for your business or its products / services, they can easily come across negative posts posted on your Facebook page if no one from your business is moderating the content.
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