How Aflac is getting ready for next-generation shoppers

In all relationships there is an emotional and human aspect that applies to the bond between individuals and brands. The COVID-19 pandemic has brought the spotlight to both the strengths and weaknesses of the customer experience. This episode focuses on the importance of connecting with customers and making sure they have a positive experience with a company, especially in a pandemic world. Join our host Brooke Worden, President of the Rudin Group, and guest speaker Virgil Miller, Chief Operating Officer of Aflac US and President of the Aflac Group, for a discussion that will explain how and why Aflac highlights three key aspects of the customer experience 2020, including: – Use of digital media to improve customer experience and exceed damage expectations – Reduce the effort for customers to interact with the company – Seamlessly integrate sales and service channels

Taxonomy tags: COVID-19, customer experience, customer experience, brand loyalty, customer service, digital customer experience

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