Still from "The Batman", an upcoming superhero film from Warner Bros.
Matt Reeves & # 39; Attitude to the Dark Knight won't be released until 2021, but that doesn't prevent HBO Max from giving the film its own expanded universe.
On Friday, AT & T's streaming service announced that it had made a series commitment to a DC drama in the Gotham City Police Department. Reeves, who directs The Batman, works with Terence Winter (Boardwalk Empire), The Batman producer Dylan Clark, and Warner Bros. Television.
The show is designed to investigate corruption in Gotham City with the aim of launching a new Batman universe on multiple platforms. It is unclear how much the television series will draw from established comic series like "Batman: GCPD" or "Gotham Central", which focused on the detectives and officers in Gotham City during their runs.
Not surprisingly, HBO Max leans into the Batman myth. The CW has had great success with its series of interconnected DC superhero shows. The network is jointly owned by CBS Entertainment, now part of ViacomCBS, and Warner Bros.
The CW brought characters like Green Arrow, Super Girl, The Flash and Batwoman to the small screen. This new Batman show would not be associated with its CW counterparts and would be different from Fox & # 39; Gotham, which the GCPD followed in the years before Bruce Wayne turned Batman.
If Reeves & # 39; The Batman is a blockbuster hit, the HBO Max series could help win more subscribers to its service in the future and inspire a number of other related series or films.
The strategy is similar to that targeted by Disney's Marvel Cinematic Universe on Disney +. Disney is currently in production on a number of television programs featuring characters from its blockbuster films and new comic book entries. The goal is to expand the universe of these characters through longer storytelling and to entice subscribers to sign up for and stay with the Disney + streaming platform.
Disney + has seven television series related to the Marvel Cinematic Universe that are slated to appear in the next few years – "The Falcon and the Winter Soldier", "WandaVision", "Loki", "Hawkeye" and series with She-Hulk, Moon Knight and Miss Marvel.
As more players enter the streaming world, existing streamers must continue to innovate and launch projects that attract consumers to their platforms. With so much competition in space, streamers not only have to attract consumer attention, but also justify the prices of their services.