©Reuters. FILE PHOTO: The Google Inc. logo is seen in front of its headquarters in Mountain View, California August 18, 2004. REUTERS/Clay McLachlan/File Photo
WASHINGTON (Reuters) – Alphabet Inc.'s Google (NASDAQ:) on Friday asked a federal judge to dismiss the bulk of an antitrust lawsuit filed by Texas and other states accusing the search giant of abusing its dominance in the online advertising market .
Google said in its court filing that states could not prove it illegally colluded with Facebook (NASDAQ:), now Meta, to combat "header bidding," a technology publishers have developed to make more money from advertising to earn which is placed on their websites. Facebook is not a defendant in the lawsuit.
The states had also alleged that Google used at least three ad auction manipulation schemes to force advertisers and publishers to use Google tools.
Google responded that the states had a "collection of complaints" but no evidence of wrongdoing. Regarding some allegations, Google argued states had waited too long to file their lawsuit.
“They criticize Google for not better tailoring its products to the needs of its competitors and making improvements to the products that its competitors are leaving too far behind. They see the 'solution' to Google's success in holding Google back," the company said in its filing.
Google moved to dismiss four of the six counts with prejudice, meaning they could not be brought back in the same court.
Texas Attorney General Ken Paxton said they would continue the fight. "The company, whose motto was once 'Don't Be Evil,' now calls on the world to investigate their egregious abuse of monopoly and see, hear and speak no evil," he said in a statement.
The Texas lawsuit had two other claims based on state law made against Google that were stayed in September. The search giant did not call for her release on Friday but may do so in the future.
The lawsuit is part of a long list of federal and state antitrust investigations and lawsuits against the big tech platforms.
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