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Girls, work and wellbeing, a precedence for firms

Strengthening a more well-being work culture should have a direct impact on retention of teams made up of and led by women.

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3, 2021

5 min read

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

The opinions expressed by the entrepreneur's contributors are their own.

One of the issues that we urgently need to address is this Incorporate the physical, mental and emotional health agenda into teams led or made up of women Especially in this new environment, according to the Inter-American Women's Commission (CIM) of the OAS, due to the effects of the pandemic, every fourth woman in high-level positions is thinking about reducing her professional responsibility and taking on leaving or leaving the workforce.

This would have a significant impact on both companies and their own companies. Take into account that according to the International Monetary Fund (IMF), GDP per capita can increase by up to 10% with female labor force participation in Latin American countries

Strengthening a more well-being work culture should have a direct impact on retention of teams made up of and led by women. Take a look at the International Labor Organization (ILO) survey of 13,000 companies from 70 countries published in May 2019: 60% of the participating companies said they have increased their profitability by up to 20% thanks to the work of women in Europe, in addition to management positions Improving key indicators such as creativity, performance and attracting new talent, which are fundamental elements in triggering and channeling innovation.

International Women's Day enables strategic areas of companies such as the HR department or the general directorates themselves to reflect and establish effective measures from a work culture with greater well-being.

In the case of Gympass, this year we received various lessons and tools to strengthen this very culture:

Well-being must be on the agenda

Companies need to recognize the challenge they are facing. In a survey of nearly 400 women worldwide conducted by the Deloitte consultancy, 82% show effects of changing routine: effects on physical well-being and the inability to balance work and personal engagement. In the same study, 45% of women believe that companies should promote mental health programs, while 44% think it is necessary to have physical health plans.

The approach should become more and more comprehensive, be it from hybrid systems, with personal activities and other online activities. Betting on just one type of activity in a single location will always be less effective, even in aspects that the company may want to promote, such as: B. Emotional content. The trend we are seeing is that companies interested in this wellness agenda should prefer flexibility because just as work can be done remotely, so can health care options: with solutions that target the Address people's needs in their everyday lives.

The home office, the integration of remote teams, the adaptation to technological platforms and hybrid models are just some of the things that are already part of our daily lives. Another example of the need for quick adjustment and the need to leave the "we always did it this way" behind.

More and more companies are focusing on innovation and growth today. Changes in the structures, leadership and management style that we were used to have given way to better talent management, which in turn means rethinking things that were not previously considered, such as: B. the importance of emotions or stress reduction, through various tools that can do this. The spectrum ranges from applications to a training plan with personal trainers to breathing exercises.

Continuous monitoring of the working environment

In the new work environment of companies, the HR department plays a key role in setting parameters, processes and initiatives that trigger a healthier, more egalitarian, more respectful and harmonious work environment. Fortunately, they have various allies and technologies that can be chosen to create a better environment, such as: B. the frequency of sending impulse surveys, a questionnaire to the employees to get information about health and well-being. It is fast, simple and reliable and provides data on aspects such as work environment and communication, which enables a positive and continuous transformation of the environment.

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