So you are ready to grow your business, but where and how do you start? Franchising is one of the fastest ways to grow, but it's not for everyone.
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So you are ready to grow your business, but where and how do you start? Franchising is one of the fastest ways to grow, but it's not for everyone. Before diving in, there are a few questions you need to ask yourself about your finances, time spent, goals, and more.
This is where franchise experts Rick Grossmann and Rob Gandley come into play. With 30 years of franchise experience, Grossmann and Gandley know how to turn a company into a franchise organization. To begin with, they'll know what factors to weigh before taking the plunge.
In the first installment of our four-part Franchising Your Business webinar series, Jason Feifer, Editor-in-Chief of Entrepreneur, will sit down with Grossmann and Gandley to discuss how to determine if franchising is the best move for you.
During this webinar, they will
– Introduction to the advantages of franchising
– Provide insight into how running a franchise organization will change your business and your life
– Teach how to assess whether you are willing and able to franchise your business
– Explain the commitment you need to be successful
Through the speakers
Rick Grossmann has been in the franchise industry since 1994. He franchised his first company and expanded it to 49 locations in 19 states in the mid to late 1990s. He was the chief executive officer and head trainer who focused on franchisee relationships and developed tools and technology to increase franchisee success.
Rick was honored to work with mentor Erwin Keup as the contributing writer on Entrepreneur Magazine's 7th edition of the Entrepreneur Magazine franchise bible, published by Entrepreneur Press. Mr. Grossmann was elected the new author of the Franchise Bible and its 8th edition was published worldwide in January 2017. He is currently working as an executive coach and strategist for several franchise customers. "
Rob Gandley is currently the leading martech consultant and chief digital officer of Franchise Bible Coach. Before joining Franchise Bible Coach, Gandley was a partner and VP of Sales at SeoSamba, a SaaS provider and digital marketing agency. During his time as VP of Sales, he oversaw the company's expansion into the franchise industry, which has doubled the company's sales in 4 years. While at SeoSamba, Gandley launched two franchise marketing radio programs in 2019 that introduce the best entrepreneurs in the franchise industry to a growing audience of business people. Before SeoSamba Gandley built and managed one of the first on-demand lead generation platforms for the franchise industry in 2004, the platform was responsible for growing hundreds of franchise brands in the 2000s.
He began his career with information technology pioneers such as AT&T, PSINet and SunGard Data Systems, where he oversaw several early internet startups such as eBay and Match.com. Rob holds a degree in finance and marketing from Penn State. Outside of business, he enjoys the great outdoors and spending time with his son and daughter in Colorado Springs.