Join Julia Stead, Allocadia's CMO, and share tips on how to market a business during these uncertain times.
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When the world was turned upside down six months ago, business owners faced new challenges. A major challenge was to market their companies to get successful results. However, entrepreneurs are resilient and full of fresh ideas. They have therefore found ways to adapt to our "new normal".
During this webinar, Julia Stead, CMO of Allocadia, will share her list of tips for marketing a business in these uncertain times. The participants learn:
What is most important when setting marketing goals and plans? How to sort marketing plans into risk categories based on the unpredictability of the market. Why should you keep investing in your marketing plan?
As the CMO at Allocadia, Julia is focused on helping marketing leaders accelerate business growth by planning strategically, making targeted investments, and maximizing performance. She is also a founding member of the nonprofit Women In Revenue and chairs its public relations committee. Before Allocadia, Julia was VP Marketing at Invoca and Head of Sales & Marketing at IPfolio. Along the way, she was named to DMNews Top 40 Under 40, Top 40 Demand Marketing Game Changer, and ABM Superhero. She has an MBA from the University of Montreal and a bachelor's degree in English from McGill University.