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Free webinar | April 12th: The way to Recruit and Get Onboard Franchisees

What does a good recipe for a franchise organization require? Franchisees – your company's meat and potatoes.

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19, 2021

2 min read

The opinions expressed by the entrepreneur's contributors are their own.

What does a good recipe for a franchise organization require? Franchisees – your company's meat and potatoes. Franchisees are fundamental to starting your franchise locations. Not only will these owners ensure that your franchise runs smoothly, they will also help you grow your business.

Join us for the third installment of our four-part webinar series, "How to Grow Your Business Through Franchising", to learn all about the process of finding your franchisees. Jason Feifer, Editor-in-Chief of Entrepreneur, will sit down again with our experts Rick Grossmann and Rob Gandley, who have over 30 years of experience in franchising. Together they will discuss:

– What happens during the recruiting and onboarding phase of the franchising process?
– How the first franchisees you hire differ from franchisees who enroll at a later date
– Where should your focus be at this stage of the process?
– How to identify the ideal franchisee candidate

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Rick Grossmann has been in the franchise industry since 1994. He franchised his first company and expanded it to 49 locations in 19 states in the mid to late 1990s. He was the chief executive officer and head trainer who focused on franchisee relationships and developed tools and technology to increase franchisee success.

Rob Gandley is currently the leading martech consultant and chief digital officer of Franchise Bible Coach. Before joining Franchise Bible Coach, Gandley was a partner and VP of Sales at SeoSamba, a SaaS provider and digital marketing agency. During his time as VP of Sales, he oversaw the company's expansion into the franchise industry, which has doubled the company's sales in 4 years. While at SeoSamba, Gandley launched two franchise marketing radio programs in 2019 that introduce the best entrepreneurs in the franchise industry to a growing audience of business people.

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