A robust online presence will become the main sales medium for companies in 2021.
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Why does a company need a website on all available social media platforms? Instagram and Facebook are excellent advertising platforms. However, you have limited control over what you can post using these channels. With your own domain, you have complete control over what content the world should see and how your brand should be presented.
Social media sites are also losing popularity over the years. Myspace was the most popular platform between 2005 and 2008 with almost all celebrities in the forum. Nowadays the goal is an online punch line and its demise proves that any social media network could become out of date over time.
A digital presence has a direct impact on sales: when you hear about a company, do you blindly trust them or do you research to see if they have real estate online? Every customer needs proof that an XYZ company is legitimate. Having your own website is one of the best guarantees of this.
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Regardless of the purpose of your URL, the best path to success is to treat and build your website as your number 1 seller. A company's website interacts directly with customers and every sale starts with that. Here are some tried and tested guidelines …
Related: 5 Reasons to Have a Web Presence Now
1. Be cordial
In a stationary environment, do you ignore the customer who has just walked through the door of your company? Probably not. Instead, give them a warm welcome, ask them what they are looking for, guide them through the business, etc. Your website needs to take a similar approach to welcoming users. This can be achieved through a landing page that ensures visitors are in the right place for what they want.
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2. Build trust
Trust is an integral part of any relationship. Once you've given your users a warm welcome, it's time to start building trust in them. Companies build trust in their website users by providing testimonials. Use conversational language and honest information instead of sounding "salesy". Never lie about anything or someone else will offer you the truth.
3. Believe in your services
Customers need to have objective information about your business and the services you provide. In order to give information, you need to have a certain level of confidence in your product. Never underestimate the perception of your customers and employees, as long-term success is impossible if you don't believe in the solution you are selling.
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4. Understand the customer's needs
Always have a specific place for customers to leave their feedback on the service you provide. You can also use web analytics software to learn more about user behavior on your website. Do significant numbers of users switch directly from your Products page to the Help page? In this case, it is best to have more text on the product page explaining how users are getting on with their purchase.
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