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four traditional enterprise books Really useful by Jeff Bezos, Invoice Gates, and Mark Zuckerberg

February
18, 2021

5 min read

The opinions expressed by the entrepreneur's contributors are their own.

Books can save us from years of trial and error and monumental mistakes. One book contains experiments. Decades of learning. It enables us to discover all of the author's thoughts and experiences on 100 or 200 pages. For only ten dollars! It's magic isn't it?

If you're looking for a good read, can we suggest favorite books by Bill Gates, Jeff Bezos and Mark Zuckerberg, as well as a business classic? Get ready to be inspired and surprised!

Investor and businessman Warren Buffett recommended this book (and passed it on) to Microsoft's founder, who had never heard of it. It had been out of print since the 1960s and the author died in 1993. However, a few years ago Gates said, "More than two decades after Warren Buffett loaned it to me and more than four decades after it was first published, this book is still the best Business book I've ever read. "

"Business Adventures" is a collection of 12 true stories that have little in common other than the style in which they are told. One story describes the "great crash" of May 28, 1962, vividly told by numerous sources who remember how they lived through it, what the environment was like and how it ended. Another tells the story of the Edsel, the car named after Henry Ford's son that nearly bankrupted the auto giant in the mid-20th century. Then there is the General Electric scandal and the formidable rise of Xerox. Great stuff!

Related: 9 Must-Read Books to Prepare Entrepreneurs for 2021

Today Amazon is one of the three largest companies in the world, but it hasn't always been that way. At the beginning of 2001 the company was four years old and still had to show a profit. Then Jeff Bezos had an idea and picked up the phone.

On the other end of the line was Jim Collins, author of "Good to Great: Why Some Companies Make The Jump … And Others Don't". Collins listened to Bezos and decided to visit the Amazon headquarters.

After Collins spoke with management of the company, Jeff decided to change the structure of the economy in accordance with Collins' advice.

On a podcast with Kara Swisher, Collins recalled telling them to stop focusing on short-term gains and making long-term decisions – what he calls the "unstoppable logic" of success.

"What a company spends should be about developing and creating momentum," said Collins.

Collins' work suggests that a company should focus on building one thing to advance another.

"If you can get the compound momentum out of your flywheel in a world where you are supposed to do something fast, overnight, it is tremendously powerful," said Collins.

Indeed, the plan must have been very logical because it worked. In the last quarter of 2001, Amazon reported a profit for the first time.

With that knowledge, Bezos and his team at Amazon were able to make the necessary strategic changes in the business to establish their flywheel for success.

The lessons that Amazon has drawn and that catapulted it to global supremacy are summarized in the book. We don't guarantee you will have a net worth of more than $ 182 billion after reading this, but we're pretty sure you have a better idea of ​​how to build a healthy and thriving business.

Related: 5 Books To Read Before Starting Your Business

This classic, first published in 1776, has yet to be read in the university's economics departments. The Scot Adam Smith was the first to write on a complex subject that had a massive impact. His book formed the basis for capitalism.

"The Wealth of Nations" describes the roots of prosperity in England and the Netherlands and suggests, among other things, economic theories about work, the market, the nature of wealth, wages and capital accumulation. For Smith, the market was run by an "invisible hand" or the free pursuit of individual interests that served the common good by solving problems.

Related: 11 business books Entrepreneurs will have to read again in 2021

"A year of books" is the name of Mark Zuckerberg's virtual reading group, which is devoted to a new book every 14 days. After Zuckerberg recommended this book to his Facebook group, it sold out worldwide in less than 48 hours. It was voted best book of the year by the Financial Times in 2013, and its fame has only grown since then.

Moisés Naím, a famous Venezuelan journalist, describes in "The End of Power" the struggle between the once dominating mega-players and the new micro-powers who now challenge them in all areas of human activity. The author explains how the end of power changes everything in our world, from large corporations to agile entrepreneurs, from presidential palaces to public spaces.

The beautiful and reliable thing about power is that it never goes away. It just switches from General Motors to Google. Or from literary criticism to Oprah Winfrey and Elke Heidenreich and from there to people like Mark Zuckerberg.

Like energy, power is neither created nor destroyed, but inevitably spread among a multitude of agents and micro-powers, in whose hands it is ultimately degraded. This deterioration and its impact on the march of the world in the 21st century is the central theme of The End of Power.

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