Presented by employees of the Entrepreneur Partner Studio
For some people, leadership is a matter of course. For others, it is a skill – or set of skills – that needs improvement and continual improvement.
Whether you are a born leader or always learning, leadership is the backbone of a successful business. It starts from the top, whether you're the owner or CEO, and extends to managers and individuals overseeing products and projects.
Good leadership can set a winning tone and strategy. Bad leadership can lead to failure of an entire team.
Nobody knows this better than the female executives that make up the Dell Women's Entrepreneur Network (DWEN). These founders form a collective brain trust of incredible business smarts that enable them to scale their businesses and thrive.
Here we spoke to four prominent DWEN members to identify their best leadership tips, drawn from years of hands-on experience creating and growing unique businesses.
Understand your strengths, hire based on your weaknesses.
Courtesy of the Mentor Method
Founder and CEO, The Mentor Method
The mentoring method was introduced in 2017 and is based in Austin, Texas. It helps companies to retain and develop employees with the help of mentoring.
“Practice self-awareness to understand your strengths, how they can be used to grow your business, and find team members with strengths in areas that are equally important to developing the business that their roles make.
For example, if you enjoy selling and not operating, hiring a team member to enjoy managing operations will save you time and energy, and you can use their strengths to solve critical problems in your company. Practicing self-esteem as a leader empowers your team to do the same, leaving room for open discussion about gaps to determine your next key attitudes and skill enhancement opportunities. "
Define your culture through core values.
Courtesy of Astura
Owner and CEO of Asutra
Asutra, based in Chicago, was founded in 2015. Its mission is active self care that provides natural remedies for pain, sleep and rejuvenation. Asutra's products are PETA certified and cruelty free. The company is owned and run by women.
“A strong, positive culture helps you hire the right people who are a good fit for your company and team. Achieve better performance because people trust each other and know what's important. and make sure you treat each other and your customers the way you want.
One of our core values at Asutra is, for example, “One team, one goal”. We're all involved in a big project. We just rolled out Asutra pain relievers and sleeping pills in Target stores across the country, and everyone from our Marketing Manager to me helped pack and prepare the products for shipping to the stores. We have our backs on each other. When our co-workers who are mothers need to oversee their children's remote learning at home, other people step up to do the job. "
Lead with empathy.
Courtesy of weise
Founder and CEO, wise
Founded in 2018, WiseHer, based in Framingham, Massachusetts, is a global expert marketplace that provides businesses and professionals with affordable access to experts who receive one-to-one advice to accelerate their business or career growth.
“I had to learn this the hard way! I've always expected other people to do things the way I would, or even read my mind. When you step back and find that not everyone knows what you are thinking and accept the knowledge that a person is in that role – with their own hopes, dreams, and external challenges – you begin to interact, lead, and lead different. Yes, profits are important, but they don't come at the expense of customer and employee growth.
I am much more careful with my interactions, I explain more, I take the time to get to know the goals of my customers and employees and to learn how we can help achieve these goals together with them. Because of this change, we have little sales to employees and contractors and our network of experts, partnerships and customer base are growing rapidly. "
Always give credit to those who make your success possible.
Courtesy of Redoux
Redoux, a vegan skin care line with "sophisticated fragrances," was launched in 2019 and is based in Philadelphia.
“My personal mentors told me that the success of a manager is shaped by the strength and cohesion of their team. I have my clear vision for Redoux in my head, but it's the people who support me that really bring them to life. Without them I would be nowhere and they deserve to know.
The smallest and most consistent way to practice this on a daily basis is to say thank you for the work your team has done. There are a number of ways we do this at Redoux, including sending out handwritten thank you cards to all of our business partners, celebrating the great work of team members on a particular Slack channel, and proactively learning each other's preferred communication style. "
Click here to learn more about the Dell Women & # 39; s Entrepreneur Network and its global impact on women in business.