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Entrepreneur Masters: How Can You Break An Trade Paradigm?

Edurne Balmori, CEO of Metco, the inventor of the Svetia brand, shares her secrets with leading and breaking paradigms. Join us on March 4th.

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February
27, 2021

2 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

How can you break paradigms, lead change and achieve your life goals? These are some of the questions we'll be answering in Entrepreneur Masters on March 4th at 7:00 p.m.

Edurne Balmori Palacios, CEO of Metco, the inventor of the Svetia brand, will share with us her strategies for breaking down barriers, customs, beliefs and labels and positioning herself as one of the most innovative directors in the country.

Edurne was born in Mexico City, has a degree in food engineering and technology from the Universidad Iberoamericana and specializes in senior management and business administration and finance at ITAM.

He has been Head of Research and Development at Metco since 2008 and has been Managing Director of the company for three years. Under his leadership, Metco managed to achieve sustained sales growth and exceeded targets with double-digit year-over-year growth.

By diversifying high value added products for B2B and B2C customers, the company also managed to open up new markets in Mexico and several countries such as the USA, Spain, Central and South America.

Edurne Balmori. Photo: Courtesy of Metco

The policy focused on institutionalizing and supporting the creation of organizational development plans and training for internal executives, strengthening employee engagement and identity in the company, and providing tools such as technology platforms for effective decision-making. Choices that even seek equality, equity, inclusion and diversity in their work teams.

Visit us next Thursday, March 4th at 7:00 p.m. and learn about this leader's strategies.

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