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Don't let something cease you

I have no doubt that entrepreneurs and SMEs will help Mexico move forward through this crisis.

Entrepreneur New Years Leader

Get inspiration from the business resources in our guide and help you meet your goals in 2021.

21, 2021

3 min read

This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.

The opinions expressed by the entrepreneur's contributors are their own.

The start of a new year is always a good opportunity to see where we stand and set new goals. Sure, with 2020 precedent, the future seems uncertain. However, we need to keep moving and reinventing ourselves, personally and professionally.

There is no specific information on starting new businesses in Mexico yet, but experts believe that entrepreneurship will see a boom this year. History confirms it: General Motors, HP, Disney, Airbnb and Uber were born in economic recessions.

I'll give you a recent example. More than 580,000 new MEIs (individual micro-entrepreneurs) have been created in the Brazilian economy in the past four months. Certainly many will be due to job losses, but there will be few who will listen to the market and come up with a differentiated offer that will make them sustainable and scalable companies.

In the case of our country, the Association of Entrepreneurs of Mexico (ASEM) has presented its entrepreneurship x-ray. This document highlighted that the main causes of business failure continue to be inadequate knowledge of the market, poor management and problems with partners.

If you analyze it, these are problems that can be solved by paying attention to the needs of the market, acquiring the habits of proper management, and establishing better communication with your team, partners, and even yourself.

I propose to let your creativity run wild and implement your ideas in an innovative way. This will help you both start a new business or transform the one you already have. Analyze how your market is receiving the proposal, accept criticism and if necessary change it and try again. Don't let anything stop you from achieving your goal.

It sure won't be easy. The stories of many entrepreneurs show that it is possible to move forward in a crisis like the one we are experiencing. The good news is also that there are investors who are willing to bet on differentiated proposals.

In the January issue of Entrepreneur's mag21, we found mutual fund Dave Martinez Ventures, who saw a way in the Mexican cafeteria La Borra del Café to meet the new demands of the US market.

León Reffregger, founder of the coffee brand, shows the entrepreneurial spirit that cannot be paralyzed by the crisis. Rather, he saw the opportunity to find new locations and expand his business in the USA.

I have no doubt that entrepreneurs and SMEs will help Mexico move forward. From Entrepreneur, we will try to give you the tools you need to continue your adventure.

I leave this sentence from Jim Rohn to you: “If you don't like where you are, move around. You are not a tree ”.

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