“Avatar: The Way of Water” couldn’t reverse Walt Disney Co.’s recent funk, which has the stock on a path for its worst year since 1974.
sank nearly 5% to their lowest level since March 2020 on Monday, after the blockbuster sequel and one of the priciest movies in Hollywood history fell short of the hype in its opening weekend. “Avatar: The Way of Water” hauled in $134 million domestically and had the second-largest global opening of 2022, but fell short of tracking estimates based on advance U.S. ticket sales and disappointed in one of the biggest markets for the franchise, China.
Disney had hoped to clean up in China, where the first movie in 2009 did blockbuster business. “The Way of Water” earned $57.1 million there, which Disney described in a Wall Street Journal report as disappointing but understandable.
“The problem is nobody wants to go to the cinema, because they’ve been told that COVID is extremely dangerous,” Tony Chambers, Disney’s global head of theatrical distribution, said in the article. “Although cinemas are open, the appetite for going to them isn’t really there.”
The news helped send Disney’s stock down 4.8% Monday, the biggest decline of the day for a Dow Jones Industrial Average
component, to $85.78 — two cents shy of Disney’s lowest closing price since 2014. “Avatar’s” less-than-stellar start is just the latest setback for Disney shares, which have declined 44.6% this year, putting them on pace for their biggest annual percentage drop since 1974, according to FactSet. The broader S&P 500 index
is down 19.9% in 2022, and the Dow is down 9.9%.
Disney stock hit $200 a share at its pandemic-era peak in March 2021, after Chief Executive Bob Chapek revealed early streaming success for Disney+. Chapek was replaced last month by predecessor Robert Iger after Disney missed revenue expectations by roughly $1 billion in the fiscal fourth quarter and provided a disappointing forecast.
Read more: Disney shocker: Robert Iger to return as CEO, Bob Chapek ousted
Iger returns with some lowered targets — Disney is now worth $156 billion instead of more than $350 billion at its peak, and analysts have cut 20% from Disney’s earnings expectations for the new fiscal year. But “Avatar” ticket sales this month are expected to fuel the biggest revenue quarter of the year for Disney’s film business, which missed sales expectations by roughly $300 million last quarter.