Your physical appearance will be one of the determining factors in winning a deal. Learn to benefit from it!
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This article was translated from our Spanish edition using AI technologies. Errors can occur because of this process.
The opinions of entrepreneurs' contributors are their own.
In the business world, having a good product or service is not enough. For better or for worse, the image that the head of a company projects has a significant influence on the outcome of a negotiation. And nobody doubts it: a good image also sells.
David Navarro, CEO of Imagen Excellence Consultores, an expert in creating and projecting the public image of companies, brands and executives, sees it this way: “When a woman is negotiating, she seeks long-term relationships. The image it conveys is crucial both for a good impression of yourself and of the product and the company it represents.
For this reason, it is important that women entrepreneurs pay attention to their public image as it not only reflects their personality but also that of the company they represent.
Consider the following tips to get the most out of your professional image.
1. Define your essence
Image: Bibarys Ibatolla via Unsplash
Are you serious and elegant or more jovial and funny? Before deciding which image to project abroad, define your personality traits and try to capture them in your hairstyle, clothes and makeup. The idea is that you are comfortable with your picture and not hide under a costume. The good news: You don't have to wear a bespoke suit and stilettos to convey a professional image these days.
2. Identify your traits and get the most out of them
Image: Rachael Crowe via Unsplash
Know your body shape and find out which clothes suit you best. You can go to a professional image expert who will tell you which styles, sizes, and colors will work for you and which are better to avoid.
3. Know your physical characteristics
Image: Jens Lindner on Unsplash
There are broadly four types of female silhouettes: apple, rectangle, pear, and hourglass. Find out which type you are to find out which cuts, patterns and accessories will suit you best. If you have a rectangular body, it may be better to avoid straight pants and prefer flared pants.
4. Know the shape of your face
Image: Yeria Phila via Unsplash
This is crucial in figuring out which haircut is right for you. This allows you to be cared for faster in the morning and to accentuate your face.
5. Determine your color palette
Image: Allef Vinicius via Unsplash
Which nuances suit you best, depending on your face, eyes and skin? Find out if cool or warm tones suit you best and use this information to choose the shade for your hair or makeup.
6. Identify your style
Image: Alexandru Zdrobău via Unsplash
There are seven basic styles: natural, classic, elegant, romantic, creative, seductive and dramatic. In realizing which one you belong to, you will find that with what suits you best, you don't have to look like someone else to be successful.