The door to the headquarters of the Canadian cinema company Cineplex Entertainment.
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Universal has signed another contract with a major theater chain to shorten the cinema window from three months to just 17 days.
On Friday, the company announced that it had entered into a multi-year agreement with Canada's largest cinema chain, Cineplex, to allow three full weekends of exclusive theater quality before being allowed to launch on premium video-on-demand platforms.
The deal also provides that if the opening weekend has a gross opening weekend of $ 50 million or more, the film will be in theaters for at least five full weekends or 31 days before it becomes available on PVOD. The full terms of the contract were not disclosed.
"As audience fragmentation accelerates due to the rise in digital, streaming and cable cutting, as well as the unprecedented problems our industry is currently facing, our relationship with the exhibit has had to evolve and adapt to the changing distribution landscape," said Donna Langley, chairwoman of Universal Filmed Entertainment Group, said in the statement.
Universal has similar deals with AMC and Cinemark, the top US exhibitors, and is the only major studio to have reached such an agreement with the exhibitors.
There are almost 600 cinemas in Canada, 165 of which are owned by Cineplex. The Canadian box office is included in the North American balance sheet that the industry uses to determine the success of a film during its opening and full release.
Universal has five theatrical releases scheduled for the remaining two months of 2020. "The Croods: A New Age" comes out on Thanksgiving and the company has four titles as of December: "Half Brothers", "All My Life", "News of" the World "and" Promising Young Woman ".
Disclosure: Comcast is the parent company of NBCUniversal and CNBC.