8 minutes read
Growing up in the entertainment industry can be difficult for actors to tell the difference between the characters they play on-screen with those they become off-screen with.
Understanding how to engage with your audience is crucial in both of these areas – if you don't stay authentic and authentic and address what your fans or consumers are looking for from you, the trust and persistence will go in lost this relationship.
For television star and businesswoman Candace Cameron Bure, practicing what you preach is the most important way to be successful in either endeavor.
"It comes down to hard work, building good relationships with people and companies," she says, bubbly, as she dials in for a late afternoon chat during a busy week.
It's a true nod to who Bure and her fan base are – and have stayed – over the past two decades and beyond: real women with multi-hyphenated titles just trying to fit it all in and enjoy themselves at the same time.
For years, Bure has communicated during her role as D.J. Tanner in Full House and the restart of the show Fuller House, which came to Netflix in 2016 and ran for five seasons.
“I know who's following me, I know my customers, that's a pretty big age range. I have a lot of young children who follow me for full house and fuller house, but my main population is really between their early 20s and 60s, ”explains Bure. “I know what you're looking for – I pay attention to these things. I've had opportunities to work with brands that I absolutely love, but if I think it's not right for my clients, meaning it may not be that relatable or work in the right price range for them, then are the decisions that I take into account. I want it to be something that you can use and truly love in your life and it will be worth it for you. "
Most recently, Bure starred as Aurora Teagarden in the Hallmark Channel's Aurora Teagarden Mysteries and produced a handful of films for the channel.
“I do and I love that,” she says.
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Many full house fans saw Bure's character D.J. grow up with them, experiencing the ups and downs of what it means to grieve, fall in love, and make mistakes. Most importantly, D.J.'s character showed viewers what it means to become the most authentic version of yourself.
“I know very well that people today on D.J. Tanner is still her big sister or best friend from TV, but I feel like that's a lot of me, ”explains Bure. “I was a very open and honest person, stayed true to myself and went my own way, so I really hope that I will find D.J. As a best friend or big sister, being that big sister or best friend really blurs in the same line as Candace. In this way I want to be authentic and vulnerable and openly share the good and the bad. "
This notion feeds into Bure's entrepreneurial endeavors, which range from successful partnerships with companies like Walmart and Canon, to a New York Times bestselling author, to running her own branding company and production company, Candy Rock Entertainment.
Most recently, Bure debuted her first clothing line, Candace Cameron Bure – Fashion, which was inspired by what D.J. Tanner would wear and what Bure would wear in her personal life. The two tend to be one and the same, a laid back, Californian-inspired feel with bright colors and feminine silhouettes.
Bure explains that with lots of transition pieces and mix-and-match options, the line should embody what the "real woman wants to wear".
"When I'm not on a red carpet, I wear pretty casual clothes, but I always want them to feel sublime," she says of the brand's vibe. "Sometimes just wearing fabulous clothes that are high quality but at a good price just makes you feel good and makes the day better."
A big part of that for Bure was making sure their debut line included size.
Although exact sources vary, the average American woman's clothing size is considered to be a size 14 to 16, with most brands referring to size 14 and up as "plus size."
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Bure's line ranges in size from triple extra small to 5x, with prices ranging from $ 16 to the most expensive piece in the line at an affordable $ 100. These awards are based on their philosophy of knowing your audience.
Both Bure's customers and fan base are women of diverse backgrounds who they still consider role models for being the girl next door on their screens who represents America's middle class, from young teenagers to mothers who try to balance everything.
“It's so incredibly important to me because these clothes are for real women, for all shapes and sizes,” says Bure. “Every woman deserves the chance to feel beautiful, comfortable and confident in her clothes, and I really hope women feel like they are wearing my clothing line.
This, she says, was a big reason she chose to launch her line at QVC (QVCC), a brand she has worked with for over two years.
"Not only have I had such wonderful experiences with them as a company, but also with the platform they offer and the type of communication that you have with the customer," says Bure. "It's more satisfying to be able to get in touch with the customer, not only on social media but also on the live show and in this case really talk about your product and the clothes."
Knowing the shopping network model works for her and her fan base, Bure explains that all of the companies she does business with are "like-minded" for her in the sense that quality in terms of both reputation and Also on the product itself comes first.
“A dollar number will never get in my way,” she assures.
It's the idea of being true to yourself and not selling yourself for projects or business that she wants to pass on to her children – Natasha, 22, Lev (21) and Maksim (19).
Being a mom may be just one of many hats Bure wears, but she knows that she has been and will continue to be a role model for millions over the years, leading her to continue to uplift and inspire as many as possible goes on into the business world.
“As a mother, I definitely want to be a helpful person in my children's lives, but I also want to give other young people this opportunity,” she says. "I want to be able to say," I'm going to take a chance with you and I'm going to give you that opportunity, "and that's what feels pretty amazing, not just as a mom but other these as well Opportunity to give. " young people too. "
Clothing or not, Bure just wants to empower and uplift her customers, something that comes across when she talks about her activities.
"I want (my customers) to know that their true beauty comes from within," she says. “That is essential for all of us. And I hope these clothes simply reflect the beauty that every woman wears on the inside, and it's just an outward reflection of that … if I'm behind something, it means I really love it. "
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