© Reuters. An Under Armor sign can be seen in front of a store in Chicago
(Reuters) – Manufacturer of sports clothing Under armor (N 🙂 said on Saturday that it will end its partnership with UCLA – a 15-year, $ 280 million agreement that was announced in 2016 and was billed as the largest clothing store in the history of American university sports.
The University of California at Los Angeles promised to fight the move.
The Baltimore-based company said in an emailed statement that it had made the decision to terminate the agreement with UCLA – a member of the Pac-12 Athletics Conference – because "we paid for the marketing benefits that we haven't received period for a long time. "
The agreement with UCLA allowed the company to cancel the deal in such a case and it exercises its right, added Under Armor.
"We are reviewing all of our options to resist Under Armor's actions," said UCLA in a statement. "We continue to strive to provide our hard-working employees and athletes with the shoes, clothing and equipment necessary for training and competition at the highest level."
Under Armor has competed with other leading apparel manufacturers for agreements with large inter-collegiate sports programs.
In May 2016, the company celebrated the agreement, which came into effect in 2017, as "the largest clothing store in the history of the NCAA (National Collegiate Athletic Association)", recognizing UCLA's status as a world-class institution and the position of Under Armor as World market leader for university sports. "
Under Armor also has clothing stores with schools like Notre Dame, Wisconsin, Auburn, Texas Tech and Utah, according to its website.
The company's employees could not be reached immediately to comment on whether similar deals with other universities should be ended.
Among the most important colleagues who also have clothing agreements with schools Nike (N 🙂 and Adidas (DE :). Representatives of these two companies were not immediately available for comments outside of normal business hours.
Under the partnership, Under Armor should have designed and supplied exclusive training shoes, clothing and equipment and uniforms for all UCLA university sports teams for men and women.
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