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While the pandemic is one of the segments hardest hit by the health crisis, it could be a catalyst for exponential advances among women. Discover some strategies with us on March 17th.

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11, 2021

5 min read

This article was translated using AI technologies from our Spanish edition. Errors can occur as a result of this process.

In Mexico and around the world, women are disproportionately affected by the COVID-19 pandemic. Although only 39% of global employment is occupied by women, they accounted for 54% of losses, according to data from McKinsey & Company.

The World Bank (WB) calls this the worst recession since World War II. It also warns that $ 172 trillion is being lost globally due to differences in lifetime income between women and men.

In these circumstances, the need to reduce the gender gap becomes even more acute as a path to recovery is sought and the prognoses are not entirely in Alaguen. According to the Mastercard Index of Women Entrepreneurs 2020 (MIWE), the COVID crisis could set a generation of women back in business.

Overrepresentation in the sectors hardest hit by the economic recession, the pronounced gender gap in digital in an increasingly virtual world, and the growing pressures of responsibility associated with childcare are just some of the factors. that has left women in a particularly vulnerable situation.

The crisis as a catalyst

According to the Mastercard report, 87% of business owners report negative effects on the health crisis. However, she warns that the pandemic could be a catalyst for exponential strides for women in the economy.

In the face of COVID-19, despite the large obstacles that exist, businesswomen have shown a strong ability to adapt. 42% have switched to a digital business model and 34% have identified new business opportunities since the pandemic, according to the report, which analyzed 58 global economies.

But it's not the only area that offers opportunities. They are also there to correct inherent gender biases when decision makers support and drive gender initiatives. The COVID-19 era empowers women in leadership positions and has highlighted women's ability to lead in exceptional circumstances. One example is New Zealand Prime Minister Jacinda Ardern, German Chancellor Angela Merkel and Finnish Prime Minister Sunna Marin, who have led some of the most successful Covid-19 containment efforts to bring order, security, trust and calm.

MIWE 2020 also highlights the gender policy that has driven the business success of women. Of particular note is the case of Israel, which tops the list as the best country for women entrepreneurs around the world.

In the case of Latin America, Colombia ranks 14th in the Global Ranking (RG) and is the best country for women entrepreneurs in the region with 66.31. This country has noted a high movement of female entrepreneurship driven by need and a high representation of female business leaders reflected in 57%.

Chile is in 27th place in the ranking, followed by Argentina with 29; Brazil, in 32; and Mexico at position 34 ahead of Uruguay, Costa Rica and Peru at position 35, 36 and 39, respectively.

Art: Entrepreneur

Woman 4.0, making covenants and leadership with a cause

In this regard, Mastercard has been an advocate for women in business and has proven it by offering a variety of programs to support their progress.

Discover with us in the Women 4.0 panel how you can meet the challenges of this new normal by forming alliances and leadership with one thing. The event will take place virtually on March 17th at 5:00 p.m. via the networks of Entrepreneur en Español.

You accompany us to the discussion table:

Silvina Moschini, CEO of SheWorks! and TransparentBusiness. Marcela Carrasco, President of the Andean Division of Mastercard Latin America and the Caribbean. Claudia Corona, founder of Impronta Verde and co-leader of the club 30% Gabriela Lucke, director of the INCAE Women & # 39; s Leadership and Collaborative Center.

We are waiting for you next Wednesday, March 17th at 5:00 p.m. for the entrepreneur in Spanish networks.

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