© Reuters. FILE PHOTO: Apple's iPhone 13 models are pictured in an Apple Store on the day the new Apple iPhone 13 series goes on sale in Beijing, China on September 24, 2021. REUTERS / Carlos Garcia Rawlins
(Reuters) – Apple Inc (NASDAQ 🙂 has told its parts suppliers that demand for the iPhone 13 lineup has slowed, Bloomberg News reported Wednesday, citing people familiar with the matter, signaling that some consumers are against the Acquiring the Hard-to-Buy – Find Item.
The company had cut production of the iPhone 13 by up to 10 million units from 90 million due to a global chip shortage, but it has now informed vendors that even those orders may not materialize, the report said.
Apple shares fell about 2% in pre-trading, while shares in iPhone component and semiconductor manufacturers Qualcomm (NASDAQ :), Skyworks (NASDAQ :), Europe's ASML and Infineon (OTC 🙂 also fell.
The holiday season is Apple's busiest quarter and a test of consumer interest in the company's latest iPhones and MacBooks.
Analysts had expected demand for new products to remain stable anytime soon, but lowered shipping estimates as supply chain issues weighed on phone manufacturers, and many retail partners warned of product shortages ahead of the Christmas season.
Tim Cook, Apple's chief executive officer, warned in October that the impact of supply bottlenecks that cost the company $ 6 billion in revenue in the fourth quarter and affected most of the company's products would get worse during the Christmas quarter, even if they did Demand for the new lineup was robust.
Apple and its suppliers 3M Co, Broadcom (NASDAQ 🙂 Inc, and Advanced Micro Devices (NASDAQ 🙂 Inc did not immediately respond to requests for comments from Reuters.
The global chip crisis, which was initially due to the high demand for smartphones and personal devices during the coronavirus pandemic, has impacted the auto industry and disrupted the production of companies from Apple to GM.
reported last month that Apple had cut iPad tablet production to match more components with the iPhone 13.
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