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AMC plans to open two-thirds of its theaters by September third

This time masks will be needed along with other COVID-19 measures.

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13, 2020

2 min read

This story originally appeared on Engadget

AMC once planned to open theaters with a mask-optional policy in the middle of the COVID-19 pandemic, but went back to the idea after a backlash. Now the cinema giant has unveiled a new plan to reopen two thirds of its chains by September 3rd. 100 locations will be reopened on August 20. This time, several coronavirus measures will be implemented that require masks for customers and employees, while enforcing reduced auditorium capacities, improved cleaning and social distancing standards.

"Masks are required for guests and crew throughout the theater," the AMC website says. “Your mask must cover your nose and mouth and fit snugly around your face and chin. Neck gaiters, bandanas with an open chin, and masks with vents or exhalation valves are currently unacceptable. “The company added that it would sell masks in the theater for a dollar.

AMC said the rest of its sites will reopen if local governments allow, but did not provide any further details. All cinemas in Europe and the Middle East will be open until August 26th.

When it reopens, theaters will see new films like the latest X-Men episode and Christopher Nolan's highly anticipated Tenet. AMC will be filling its list with classic and older films like Back to the Future and Black Panther, adding that "more new films will be released through September and Fall". It also promised perks for customers like $ 5 specialty food and drink.

Related: AMC is offering inventory to loyal customers in its upcoming IPO

Despite the added protection, many people may still not be ready to sit indoors with a crowd for hours. The pandemic is still a long way from being under control in the U.S., and scientists now fear it could spread over distances of at least 16 feet in the air, according to a recent report.

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