© Reuters. FILE PHOTO: A look inside France Amazon's expanding operations
PARIS (Reuters) – Amazon is pulling advertising for discounts ahead of Black Friday in France after the government said the campaign was unfair to small stores at a time when a coronavirus lockdown forced them to close.
France launched its second national lockdown on Friday to contain a surge in infections. The restrictions imposed thereunder include the closure of non-material businesses.
An Amazon (O 🙂 spokeswoman said the group had agreed to stop its radio advertising campaign for sales before Black Friday.
However, a page with reduced articles under the heading "Black Friday in advance" was online on the French website on Saturday.
Junior Economics Minister Agnes Pannier-Runchaer said she asked Amazon to suspend the campaign. It was "not at all appropriate at a time when 200,000 companies have to close their doors," she told Europe 1 Radio on Saturday.
Black Friday, a worldwide discount shopping day, usually coincides with the Friday of Thanksgiving weekend in the United States.
Amazon's French campaign was scheduled to run between October 26th and November 19th.
The online retailer was forced to close some of its warehouses in France during the country's first lockdown this spring after fighting with unions over sanitary conditions there.
Pannier-Runacher, who was asked if Amazon could run a campaign for Black Friday sales this year, said it was not yet clear. "It's one thing we have to work on with all retailers," she said.
French restaurants, cafes, and shops that don't sell essential goods will have to close for at least the next two weeks.
The restrictions sparked an outcry across bookstores across the country, with opposition politicians and writers demanding that they remain open.
Fnac Darty (PA :), who sells both books and electronic goods, said Friday he would close its cultural department in solidarity in the coming weeks after chain stores came under fire as some will remain open.
Disclaimer: Fusion Media would like to remind you that the information contained on this website is not necessarily real-time or accurate. All CFDs (stocks, indices, futures) and Forex prices are not provided by exchanges, but by market makers. Therefore, prices may not be accurate and may differ from the actual market price. This means that the prices are indicative and not suitable for trading purposes. Therefore, Fusion Media is not responsible for any trading losses you may suffer from using this data.
Fusion Media or anyone involved with Fusion Media assumes no liability for any loss or damage caused by reliance on the information such as data, offers, charts and buy / sell signals contained on this website. Please be fully informed about the risks and costs associated with trading in the financial markets. This is one of the riskiest forms of investment possible.