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Artificial intelligence (AI) handles almost every aspect of communication. From Siri answering your loud questions to Amazon product recommendations based on your browsing history, AI has permeated our lives in ways we no longer think about.
AI is evolving faster than ever – experts predict that global AI market value will reach $ 190 billion by 2025. It's not yet time to panic about the Skynet acquisition, but understanding how AI is currently impacting and will continue to affect writers and other professions is important.
Human writers will always have a place in content creation. I teach over 500 of them in my academy and I see a real need that is growing every year. The real uncertainty lies in the question "In which capacity?"
Will AI get so powerful that editing machine-generated work instead of writing unique articles becomes the norm for content creators?
My prediction: not likely. At least not that fast.
Artificial intelligence is making waves, but content writers are going nowhere
It's no secret that content creation is a time-consuming process. Even with the help of AI tools, it takes a lot of time and effort to create professional content. This is why so many companies are turning to AI. It can help them create more content in less time.
AI is not expected to completely replace writers – at least not yet. When it comes to writing, there are still some things that AI can't do. For example, it cannot create really original content.
What would you say if I told you that those three paragraphs you just read were written by AI? Because it was …
Overall, it's pretty good for a machine, and AI tools have improved massively over the past few years. Despite some dire predictions that machines will inevitably replace much of human jobs in the near future, our loyal AI buddy admitted in his third paragraph that he can't keep up when it comes to writing original content.
(A machine wouldn't lie, would it?)
And originality isn't the only skill that machines neglect.
Related: The use of artificial intelligence in healthcare accelerated during the pandemic. It's here to stay
Six essential human skills that give us an advantage over AI
Perhaps the day will come when we can program machines to be intelligent and adaptable enough to compete with us on an equal footing, but we're still a long way from that point.
In the conflict between humans and AI, we still have a few tricks up our sleeves.
Artificial intelligence is great at processing data and turning it into written content. The facts are there, presented in readable, grammatically correct sentences, but something is simply missing.
There is just no way yet to program real creativity into a machine. The human brain is light years ahead of any other creature or artificial intelligence in this department.
AI just keeps getting better at emulating the way we communicate, but it hasn't quite nailed our natural language yet.
Strong spelling avoids repeating the same words, phrases, sentence lengths, and sentence structures. We like to switch. AI has a tendency to sound a bit, well, robotic after a while. But it's getting better.
When reading a book, article, poem, or other written piece, you can often feel the author's soul flow through each word. Most writers really love what they do for a living, and it shows. There is something to be said about human tenacity and dedication.
No matter how sophisticated we program AI processes, there is simply no way to regain the level of sentiment, passion and commitment that enables us to network so deeply with one another indirectly.
Robots can do many things, but they cannot feel emotions or figuratively put themselves in our shoes to understand the challenges we face. Because of this, AI is unlikely to replace people in customer service or other areas that require a personal and empathic connection.
No amount of data can match the value of real experience, just as images of exotic locations on Google can't really amount to a trip there. Without any experience to draw from, AI writing often feels a bit hollow beneath the surface.
Computers are programmed to make decisions based on a number of parameters, but that's not the same thing as developing judgment. Human copywriters rely on values, experience, and intuition to write topics that resonate with people.
Many writers “swim with the flow” and let writing lead them naturally, sometimes in directions they didn't necessarily want to plan. We make decisions as we write.
AI has not yet become intuitive and adaptable at this level. Instead of shifting gears to a related topic when the piece flows like this, the AI will often circle back and repeat information as it is tied to a particular outline or set of topics to be followed.
Related: 4 Reasons Employees Should Embrace Artificial Intelligence in the Workplace
AI is a tool to improve, not replace, human work
People and businesses still need content writers, and the truth is, people are going nowhere. AI falls short when it comes to creating search engine optimized (SEO) content.
However, despite some shortcomings, it cannot be denied that AI has its advantages and will play an important role in our lives for the foreseeable future.
Rather than resisting the changes, at Express Writers we have embraced AI as a complementary resource. Although we've tested several different AI tools, our favorite is the third iteration of Generative Pre-Trained Transformer (GPT-3) AI.
A voice AI tool called Hyperwrite supports us by:
Jump-starting ideas: If we allow AI to make recommendations, our writers can overcome writer's block if they get stuck. First drafts: With a little guidance throughout the process, AI can produce usable material that only requires a little TLC and editing, to bring out a human touch in the final design. Cut production time by almost 50%: A little help can go a long way by reducing the time it takes to research topics and work through rough drafts.
The future rests in the capable hands of talented human writers. AI will likely never fully replace content writers, but it can be a versatile resource to aid them and speed up the creation process.
The passionate writers who embrace their tools instead of dreading them have no need to worry about the future.