In return for a slight change in the leaf in its image, the catering company Prepear can have the fruit as part of its image. We show you the "radical" change.
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2 min read
This article has been translated from our Spanish edition using AI technologies. Errors can occur due to this process.
The opinions expressed by the entrepreneur's contributors are their own.
In August 2020, a small business with 5 employees became a trend by defying giant Apple. The tech company didn't want Prepear to register its pear logo because "people might get confused".
However, six months later, the case was positively resolved for the company that keeps cooking recipes. Apparently Apple didn't really have a problem with the pear shape as Prepear agreed to change the shape of the leaf instead of being circular, it now has a flat side.
With this small change, Apple agreed that it would be enough for them to register and move on with their project.
Russ Monson, co-founder of the company, told The Verge, "Prepear is pleased to announce that it has resolved its branding problem with Apple."
The Change.org petition for "Save the Pear from Apple!" Created by Monson, it managed to collect 269,650 signatures.
The petition stated that Apple is more likely to be against small businesses whose logos refer to fruit, even if they are not affiliated with the same industry. So many of them had to be modified or simply abandoned because most of them cannot afford litigation against the giant apple.